Why Your Business Should Use SEO

why use search engine optimization

Why SEO? Is the most common question asked by new businesses. And the simple answer is that, to not employ it could be the death of your company. It sounds dramatic, but it can happen. It is surprising how many people ignore the benefits of SEO when creating their websites, social media platforms, even their branding. 

Starting with the basics; ‘SEO’ stands for ‘Search Engine Optimization’ which is the use of keyword phrases to ensure that your site becomes one of the top links on any search engine. An example would be if you searched for ‘wedding photographer near me,’ every website containing those keywords would show up on your computer, ranked by the most optimized to the least. 

It can also be used to make websites easier to navigate and more user-friendly. 

That is why using SEO to the best of your ability is vital to the success of your business. 

SEO can be applied yourself through various tools, or can be delegated to a web designer or content writer, here is a list of best SEO companies to help. However you hope to implement them, it is something you need to do. And keep in mind that keywords change; setting up SEO on your website once doesn’t mean that they will keep you on the top of the list forever, as language changes and needs change almost daily - so do the average search phrases. 

For smaller businesses, well used SEO can guarantee reach. Not only can you use it on your website, but also in any articles and social media posts you create. The idea is to appear as often as possible in relevant areas, to create a sense of familiarization; for your company name to become known to as many people as possible. The number of individuals who move onto the second page of the search engine listing is minimal - think about the last time you did it. People are more likely to change the words in their initial search. So being on that first page is very important. 

The idea of gaining reach doesn’t mean that larger companies can duck out of the SEO race. Staying on top takes more work than getting there in the first place. Some giant companies have enough reach amongst the general public to be able to manipulate keywords. A keyword is a word or phrase that is searched more frequently than any other. The easiest example of keyword manipulation can be seen on social media. 

Hashtags are one of the most searched subject matters on social media. When a company successfully gets a hashtag trending, they have successfully manipulated keyword searches. In a Forbes article, McRoberts was quoted saying that ‘SEO is far from dead’ merely stating that it has changed so completely that it is ‘less of a marketing tactic, and more of a branding play.’ 

SEO Like A Pro

What can be taken from this, is the idea that SEO can be used, not only in your marketing campaign but as a way of spreading your brand name and achieving that familiarization among your audience.

lean startup with seo and digital marketing

I hope you enjoyed this article about why your business should be utilizing search engine optimization for improved Google rank.

Interested in more articles about improving SEO for Google?

Read My Blog Posts:

- Working Together For Better SEO Results

- Linkbuilding Tips That Keep You In Google's Good Graces

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