Opening a physical retail store in the current climate is a brave move. While physical shops were once the only option for customers, those days are long gone. Now, those clients you’re attempting to appeal to have a world of choices. Worse, many are more practical than your store. How can you expect to win out over companies which offer shopping from the comfort of their homes?
For one, focusing on store design could take you far. In this Insta age, people can’t resist a space which looks good. So, utilizing that within your shop is sure to go down well. Even better, you’ll attract the young crowd which is most elusive in the modern age.
But, a nice inside isn’t all it takes to get customers through your doors. You also need to think about the first impression they get of your store. If that’s bad, there’s no chance they’ll take a look at your interior. So, it’s time to turn your attention to an exterior which can sell your retail store.
Maintenance Matters
If your shop has mold on the walls and crumbling window frames, it’ll fall foul to an unpleasant fate. Make sure this doesn’t happen by using the best materials from the off. If your shop is sandstone or any other soft stone, make sure to apply sandstone sealer, or the appropriate alternative. When choosing window frames, opt for weather resistant choices. And, make sure to keep on top of maintenance once they’re in place.
Even the best materials can look worse for wear if you don’t take care of them. Make sure to clean your shopfront often, and watch out for issues. If you do spot a problem, get on top of it to ensure it doesn’t affect your appearance.
Let’s See Your Logo
No one’s going to walk into a shop if they can’t tell what it looks like from the outside. It’s just not how modern shoppers operate. As such, you need to ensure you display your logo clearly and let people know who you are from the off. It may be an old method, but hanging it above your door is still one of the best options here. If you make it bright and eye-catching, more people are sure to pop in.
What About Window Displays?
Again, the Insta age makes this the perfect time to use the visual medium of window displays. But, bear in mind that the only way this is going to work is if you get creative. Competition is fierce as all businesses try to get smart with their presentation. Research to see what other companies are doing. Then, brainstorm an original idea for your windows.
As a rule of thumb, less is more. Think about the Pinterest worthy stores you’ve seen in the past. The chances are they were more minimal than over the top. If your window display is doing too much, you’ll lose the point. Instead, focus on a simplistic design which highlights your product.
I hope you enjoyed this article about how to achieve an exterior which will enhance your curb appeal and increase retail sales.
Interested in more articles about retail marketing?
Read My Posts:
- Expand From Online Store To Brick & Mortar
- How To Sustain Growth As An Independent Shop
More Bootstrap Business Blog Below
