How Appealing Is Your Store Really?


In the effort to craft a fantastic store people want to walk in and enjoy, it’s easy to add too much of a creative flair and otherwise put people off. The days of bricks and mortar stores are becoming more limited anyway as the internet proves to take people away from the peaceful shopping run and onto the web to scour the best deals. However, as with anything, there will always be a sizeable market for objects which people can acquire on the same day of their intent to purchase. 

But, in these days of lesser consumer shopping sprees, it’s important to understand how to best draw in people from off the high street and really give your wares the celebration and appeal they deserve. Stores are looking better than ever, so finding out exactly what you can offer in this regard to make yourself stand out from the normal ‘high street affair’ is of paramount importance. Here are a few handy tips: 

Lighting 

People will only purchase something which is attractively lit, and obvious for them to inspect. Find a common theme for your store and try to arrange the coloring of the lights around the scheme for the best and most appealing storefront imaginable. Consider a mix of fairy lights, overhead lights and full soft energy efficient lights to help your product line shine. For example, if running opticians your store will need such good lighting that modeling the glasses in front of the mirror will give people the confidence they need to be happy with their design purchase. On a side note, this is why bricks and mortar stores will always be relevant, as it affords the people the ability to inspect what they by. Make sure that your lighting helps them do this, as well as allows them to view the product, to begin with as an attractively as a first impression can be made. 

Display 

Not only this, but products obviously need to be evenly spaced out and given their opportunity to shine in the eyes of those first viewing them. For that reason, celebrating each product with its own space through using tiered shelving or acrylic risers found here http://www.fireflystoresolutions.com/c-1015-acrylic-risers.aspx is an unintrusive decoration which takes nothing away from the product you hope to feature, while also giving it the structural and height opportunity required to make the product seem interesting enough to check out in the subconscious mind of the prospective buyer. 

Music 

There is nothing less inspirational than a store with no music, especially if it’s quiet. A store should be selling an atmosphere, a theme, a view that life could be better with the products inside. There’s no better way than to speak to someone on that level than by playing upbeat, positive yet unintrusive and inoffensive music. Make sure it works with the atmosphere your store has, and you’re likely to be that little more successful with those who walk in to view off the street. 

With these simple design tips, your store will be sure to go from strong to stronger. Just make sure you get the pricing right.





I hope you enjoyed this article about how to maximize the curb appeal and inside charm of your retail business.

Interested in more articles about retail marketing?

Read My Posts:

- How To Make Your Store Or Office Customer Ready

- 5 Ways To Boost Your E-Commerce Store

Published by Michael J Schiemer
Owner of Bootstrap Business
Money - Marketing - Motivation
Digital Marketing | SEO | Social Media
Mike Schiemer Builds Better Business

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