Fix Up Your Ecommerce Store In 5 Easy Steps

Not everyone has a physical shop front, and many companies are relying solely on their digital ecommerce store. Some even who do benefit from a physical set-up are taking advantage of this fast paced way of shopping. However, with such a saturated market with your potential customers and clients have many options to choose from it is important that your ecommerce store stands out from the crowd and functions as it should. Which is why I thought I would share with you five easy steps to help you jazz up your ecommerce facility.

Share A Little About You And The Company History 

A fun and engaging way to appeal to your potential customers is to share a little background and your story. People buy from people, this fact will not be going away anytime soon, even if we are more compelled to shop in a digital world. So allowing yourself to share a little about your company, why you started, and what your vision is, could help to entice people into the brand and encourage them to buy from you. 

Introduce yourself and your team, if you have one, and don’t forget to use images and even videos to help add that personal factor. Storytelling is very important to differentiating your business from the countless competitors. 

A Picture Is Worth A Thousand Words 

On the subject of imagery, having a digital shopfront means that you have lost some of the senses people use to buy such as touch, feeling, smell, and sound. In many contexts, people are relying solely on their site, and imagery is what is going to help that item sell. So ensure you focus time on the imagery you use like including high-resolution pictures. You could also consider video where someone is describing the item in more detail, this helps to engage the customer in their other senses. 

Don’t Waste Your Time Focusing On The Little Things 

There is more to an e-commerce site than meets the eye. It’s more than just a picture, description and selling price, you need to consider the SEO factor, ensure that right keywords are used in descriptions, as well as other more administrative tasks that need adhering to. This is when the services from companies like Kurnol could help you. Allowing you to outsource some of the smaller time-consuming tasks, and helping you to make your ecommerce site function better. 

Welcome & Encourage Feedback 

Feedback is actually one of the best things you can receive. It enables you to grow and help you to fix ongoing problems. But feedback is also good specifically for the products you sell, and having a review and rating system for items could help future customers make the decision to purchase far quicker. 

Use Social Media & A Business  Blog For Promotion 

Finally, make sure you use social media and even an online blog to help promote your online store. These two methods are a great way to gain exposure, while also helping you to link back your site directly. It can help you to promote specific items as well with direct links. I hope these five steps help you jazz up your ecommerce store.

I hope you enjoyed this article about ways to spice up your Ecommerce store and boost sales.

Interested in more articles about increasing online sales?

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Published by Michael J Schiemer
Owner of Bootstrap Business
Money - Marketing - Motivation
Digital Marketing | SEO | Social Media
Mike Schiemer Builds Better Business

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