Constructive Criticism And Your Startup


Most of us are well aware that constructive criticism is important. The key is in the word constructive, of course; there’s little to no use to criticism that is just being said to be mean. But constructive criticism? That’s necessary. 

When you’re on the brink of launching a business, you need constructive criticism more than ever. Given the scale of what you are embarking on, you can’t just trust your own instincts. 

Your Ideas Have To Be Tested 

You might think that you have the best idea in the world. You might even actually have the best idea in the world. However, you can’t be sure of that unless you’re willing to open yourself up to criticism. 

Put simply, starting a business isn't hard, but hearing negative things about your business idea most definitely is. As your company is a project that you have worked long and hard on, the idea of listening to someone openly pick holes in your plans is incredibly difficult to take. There’s no denying that; you’re a potential business owner, but you’re still a person, with a full range of emotions - emotions that can be hurt by bad feedback. 

However, what’s the alternative? Jumping full force into a business idea, investing your time and your money… and only realizing right at the point of launch that no one actually likes or wants what you’re offering? That’s not a good idea; you could have ruined your chance of business success before it even began. 

Constructive Criticism Gives You Focus 

The early phases of a startup have a tendency to be chaotic. There’s so much to do, so much to remember, and so many tasks that all need doing immediately. 

Constructive criticism can help to bring a clarity to this chaos. It showcases the areas that you really need to work on, and where your resources are most required. There’s a good chance you have been over-focusing on areas that your future customers don’t actually think are important. 

By knowing where your weaknesses are, you can build strength. If your business is lacking somewhere, then you need to know about it. This is especially true in the beginning stages. It’s a lot more difficult to correct course when your business is in operation. If you get problems ironed out before you launch, then there’s a better chance your business is going to be on the right side of the depressing startup statistics

There Is Always Time To Ask For Opinions 

So you’re in the process of launching a business; naturally, you’ve got rather a lot on your plate. However, you should always make time to listen to opinions - because it might save you time. Say, for example, you have been doing as above and focusing in the wrong areas. If you don’t learn this via feedback, then you’re going to continue to waste time. By allowing others to speak up, you can be sure every ounce of your energy is going where it actually matters. 

While the idea of opening your business up to critical eyes might be terrifying, it’s an essential. Take a deep breath, arrange a focus group or a survey, and see what your potential customers have to say about what you’re offering.





I hope you enjoyed this article about taking constructive criticism and feedback regarding your new startup. 

Interested in more articles about starting a business?

Read My Posts:

- 16 Unsexy Ways To Succeed As A Startup 

- Branding On A Budget: Tips To Help Your Startup Stand Out

Published by Michael J Schiemer
Owner of Bootstrap Business
Money - Marketing - Motivation
Digital Marketing | SEO | Social Media
Mike Schiemer Builds Better Business

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