What's Up With 5G And How Could It Affect Your Business?

According to a TEM services company, the nature of the business climate is constantly evolving. Companies are no longer necessarily limited by brick and mortar. A larger amount of companies are choosing to use virtual walls instead of physical ones. Whether your organization specializes in the services or goods sector, wholesale or retail, the need to get work done in a variety of environmental settings is placing heavy demands on your IT and telecom infrastructure. 

Bigger Bandwidth

Many establishments such as coffee shops, hotels, bookstores, public buildings offer wireless access for patrons to use free of charge to get valuable work done. However, wireless connections are not limitless. As the physical blueprint of companies change, the demands for generous bandwidth wherever modern companies choose to do business is increasing. 

The 4G Status Quo 

4G Telecommunications has been a blessing for business operations. It has done much to improve the speed at which we get work done. Businesses have been utilizing 4G to make the opportunities to work in a wide variety of environments possible. The more efficient we become in our work, the more money we save and generate for our businesses. So taking advantage of 4G cellular speeds has been a significant boost to the bottom line. 

Introducing 5G 

Now we are moving into the age of 5G. So what's different compared to 4G and why should businesses care? 5G works primarily in the same way as 4G, but it operates at a higher frequency. Higher frequencies traveling from cell tower to cell tower aren't able to go as far as 4G frequencies. So more power and more towers are needed to make 5G happen. 

In areas that are already working to modernize, 5G will prove to be worth all the work that's been invested in upgrading the infrastructure. The result will be increased data speeds for the ultimate working experience in productivity. Businesses will be able to leverage 5G networks to conduct all types of web-based work that would traditionally be restricted by lower bandwidth capabilities of older systems. 

Thanks to the rollout of 5G networks and increased demand to expand cell service to more rural areas, there is a lot of talk around cell towers and cell tower leases. Tower leasing activity increased last year and even more growth is expected in the coming years. Every day, landowners are contacted about adding cell towers to their land and lease extension is even more common. Receiving expert advice on cell tower lease renewal from Terabonne specialists will result in favorable outcomes and customer satisfaction.

Benefits For Everyone With 5G Network Speed

For online retail businesses, 5G will be very promising for sales. Retailers will be able to promote their goods or services in Ultra HD viewing. This means their mobile company sites can become more robust and thus more attractive for prospective customers. 

For wholesalers and manufacturers, employees will better able to interact with cumbersome data hogging programs that are necessary for the successful operation of the business. Inventory can be managed, Accounts Payable and Receivable can be accessed, and other important business functions can be accomplished all from the convenience of a mobile device. Which will make it a lot easier for network inventory management software. 

Final Words On 5G For Businesses

5G is the natural next step in the evolution of cellular networks. It will enable our businesses to work faster, and perform better. It matters to every business especially those that already rely on mobile data to get the job done. Retailers, service-based companies, and wholesalers alike can all benefit from the faster speeds, and more robust bandwidth 5G provides. 

As CEO and President, Mark D. Hearn leads the vision and direction of Network Control. He has been an active steward in the telecommunications management marketplace since 1987 and is recognized as a pioneer in the TEM industry, having started one of the first software based TEM companies. He's an influencer in the telecom space and a 5G fan.


I hope you enjoyed this article about new 5G online technology and how it can affect your business.

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Simon Sinek Quotes

Simon Sinek is a British-American author, motivational speaker and organizational consultant. Simon Sinek is the author of five books, including "Start With Why" and one of the most viewed TED Talk speakers of all time. Simon Sinek is an amazing speaker and writer with countless quotes to motivate entrepreneurs and business managers. 

Here are some of my favorite inspirational quotes from Simon Sinek:

1.  “Great companies don't hire skilled people and motivate them, they hire already motivated people and inspire them.”

2.  "Trust is maintained when values and beliefs are actively managed. If companies do not actively work to keep clarity, discipline and consistency in balance, then trust starts to break down."

3.  "Leading is not the same as being the leader. Being the leader means you hold the highest rank, either by earning it, good fortune or navigating internal politics. Leading, however, means that others willingly follow you—not because they have to, not because they are paid to, but because they want to."

4.  "There are only two ways to influence human behavior: you can manipulate it or you can inspire it."

5.  "People don’t buy WHAT you do, they buy WHY you do it."

6.  “The role of a leader is not to come up with all the great ideas. The role of a leader is to create an environment in which great ideas can happen.”

7.  "Happy employees ensure happy customers. And happy customers ensure happy shareholders—in that order."

8.  "Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?"

9.  “As the Zen Buddhist saying goes, how you do anything is how you do everything.”

10.  "People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe." 

11.  "We are drawn to leaders and organizations that are good at communicating what they believe. Their ability to make us feel like we belong, to make us feel special, safe and not alone is part of what gives them the ability to inspire us."

12.  "For values or guiding principles to be truly effective they have to be verbs. It’s not “integrity,” it’s “always do the right thing.” It’s not “innovation,” it’s “look at the problem from a different angle.” 

13.  “If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.”

14.  “You can easily judge the character of a man by how he treats those who can do nothing for him.”

15.  “You don’t hire for skills, you hire for attitude. You can always teach skills.”

16.  “The true price of leadership is the willingness to place the needs of others above your own. Great leaders truly care about those they are privileged to lead and understand that the true cost of the leadership privilege comes at the expense of self-interest.”

17.  “Working hard for something we don't care about is called stress: Working hard for something we love is called passion.”

18.  “Leadership requires two things: a vision of the world that does not yet exist and the ability to communicate it.”

19.  “When you compete against everyone else, no one wants to help you. But when you compete against yourself, everyone wants to help you.”

20.  “A star wants to see himself rise to the top. A leader wants to see those around him rise to the top.”

Thanks for the inspirational business quotes Simon Sinek!


I hope you enjoyed this article about motivational business quotes from writer and speaker extraordinaire Simon Sinek.

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4 Ways To Simplify Your Business Relocation

Whether you need to move your business due to growth, expansion or downsizing, one of the best things you can do is to plan the move well in advance with two important aspects in mind: achieving operational continuity and making it as easy as possible on your staff. To this end, here are four recommendations you can follow to ensure a smooth transition for your business relocation. 

Choosing the Right Moving Company 

Once you have allocated part of your budget to cover moving expenses, you will want to look for a moving company, like Bekins Van Lines Inc., that you can almost consider as a business partner. The ideal company should offer more than just a truck and moving personnel; you want a firm that can also provide packing, moving supplies, corporate discounts, special handling of delicate items, and liability coverage. If you need to provide relocation services to executives and key employees, it is better to let a capable company that can coordinate all moving processes. 

Getting Assistance From Your Staff 

You will want to tell your employees about your intentions of moving a couple of months in advance. Don't be afraid to ask a couple of your most resourceful employees to help with the moving process, and you can make this request more attractive with overtime pay, bonuses and a few days off work. Things will go much smoother when all of your employees are on the same page.

Keeping Your Partners and Clients in the Loop 

Don't forget to communicate to your vendors, associates, clients and customers about the upcoming relocation. Of special importance is to let vendors know about specific items that you will need in advance so that they can deliver them before the move or shortly after you have settled in your new office; you must keep in mind that your vendors will also need to update their records with your new address. 

Updating Your IT Infrastructure 

If your office network is hosted on a local server, you may want to look into the possibility of having your data hosted by a cloud computing provider. If possible, you may want to migrate all your information to the cloud; in some cases, you may be able to secure a solution that can handle virtual workstations so that you can boot them from just about any computer once you are relocated. If compliance issues require you to keep your business data in a local server, you may wish to look into a private cloud server with a plug-and- play t make your move easier. 

Relocate Right

In the end, moving your business will only be complicated if you rush into it. Take your time when possible and keep everybody in the loop. Proper planning and following the recommendations herein can go a long way in terms of business continuity.

I hope you enjoyed this article about some easy ways to help simplify your small business relocation.

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Marillyn Hewson Quotes

Marillyn Hewson is the chairman, president and CEO of defense contractor Lockheed Martin. This quotable industry leader has been named one of the most powerful women in business multiple times and has a net worth estimated at well over $100 million. A standout leader in a traditionally male-dominated industry, Hewson is an inspiration to women in business and business leaders in general. She's also a great source of quality quotes. 

Here are some of my favorite motivational business quotes from Marrillyn Hewson.

1.  "Leaders must exemplify integrity and earn the trust of their teams through their everyday actions. When you do this, you set high standards for everyone at your company. And when you do so with positive energy and enthusiasm for shared goals and purpose, you can deeply connect with your team and customers." 

2.  "If you were just to look at Lockheed Martin, you'd see a lot of women in senior roles in our company and, not only that, our customers, so I don't consider it an old boys' club."

3.  "Leaders must exemplify integrity and earn the trust of their teams through their everyday actions. When you do this, you set high standards for everyone at your company. And when you do so with positive energy and enthusiasm for shared goals and purpose, you can deeply connect with your team and customers."

4.  "The mission we are about is something that truly energizes me." 

5.  "The best employees are those who bring real energy and initiative to the job. I like to know whether you're the kind of person who can set priorities, take initiative, and drive results right from the beginning." 

6. "I feel that at Lockheed Martin we have the opportunity to make a difference supporting men and women fighting for our peace and freedom."

7. "Good leaders organize and align people around what the team needs to do. Great leaders motivate and inspire people with why they're doing it. That's purpose. And that's the key to achieving something truly transformational."

8. "In times of uncertainty, employees crave clarity. As a leader, you won't always have all of the answers - no one expects you to - so you must be open to listening and learning from others. Once you understand a particular challenge and outline the options, you have to be confident in making bold and optimistic decisions."

9. "I do work hard, but I have a passion for work. That's just who I am." 

10. "I certainly want to continue to be a role model. But I don't think it's necessarily about being a female in our business. I think it's about... my track record, my results." 

11. "My job is to make sure that as our customers' priorities change, as the environment changes, we shift that portfolio of products to meet them."

12. "Leaders have to see past problems to solutions." 

13.  "Since we also work closely with our nation's armed forces, we tend to reflect a lot on leadership and how we can inspire successful teamwork, cooperation, and partnerships." 

14.  "Candidates need to demonstrate strategic thinking and strong problem-solving skills. And, just as importantly, they need to know when and how to ask for help."

Thank you for the motivating biz quotations Marillyn Hewson!


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How Insurance Protects Your Family And Home

Life can have unexpected twists and turns, which is why many people opt to take out insurance policies. There are many different types of insurance that cover many different facets of life. Below are some examples of the varying kinds of insurance coverage policies that exist, and the benefits they can offer you and your family. 

Health Insurance 

Even in countries with good public health care, many choose to take out private health insurance to avoid the wait times in the public system, and receive a wider choice of care. If you take out private health insurance, you can select from a range of different cover options based on what you can afford and the level of cover you wish to have. Private health covers dental, something that those using the public health system will need to pay for out of pocket, and also allows you to select your surgeon or doctor, and have a private hospital room. 

Life Insurance 

Life insurance’s purpose is twofold: to help your family through financial setbacks related to your death, and to assist you if you are unable to work. People who are the primary earners in a family, people who have large debts, and those with children have the most to gain from taking out life insurance. If you have taken out a life insurance policy, your family will receive a lump-sum payment upon your death to cover various expenses such as the cost of a funeral and mortgage payments. 

Home Insurance 

Home insurance refers to a policy you can take out to protect your home against damage from events such as bushfires, storms, and floods. People often combine their home insurance with contents insurance, into a single policy. 

The two most common types of home insurance are total replacement cover and sum insured cover. Total replacement cover compensates the policy holder to rebuild the home and return it to the same standard it was at prior to the event. These policies have a lower risk of underinsurance, however not all insurers offer total replacement cover as an option. Sum insured cover entitles the policy holder to a predetermined amount of compensation, selected by the homeowner, to repair or rebuild their home. 

Mortgage Insurance 

There are two subsets of mortgage insurance, and they are often easily confused. The first is lender’s mortgage insurance which exists to protect the lender in cases where the mortgage is deemed high-risk. Most lenders deem a mortgage with a deposit under 20% risky, and require the borrower to take out lender’s mortgage insurance to proceed with the loan process. If you are looking to buy a property and wish to calculate how much lender’s mortgage insurance you will be looking to pay, there are a number of free calculator tools online, provided by the likes of Lendi, Drewberry, HSH etc. 

Unlink Mortgage Insurance which exists to protect the lender, mortgage protection insurance exists to protect the borrower. Mortgage protection insurance is optional, but has several benefits such as assisting paying off your home loan if you pass away, covering monthly mortgage repayments for a set period of time if you are unable to work due to serious injury or illness, and covering your mortgage for a set period of time if you begin involuntarily unemployment. 

Home Buyers Insurance 

There are many reasons to buy a new property. Example, If you decide it is time to take another step in the house property ladder. Most people will move 2 or 3 times in their lifetime. When you do find that ideal property that is within your budget, and you reach and agreed sale price with the vendor, you need to invest in due diligence with house surveys and solicitor fees. Unfortunately it is not uncommon for the vendor to charge their mind in these final stages, leaving you with a broken sale promise and out of pocket. It is now possible to take out home buyers' protection  insurance that will cover your expenses. Check out our guide on how home buyer's protection insurance works to recoup losses incurred in the purchase process.

Car Insurance 

Generally speaking, there are four types of car insurance: comprehensive insurance, third party property insurance, third party property, fire and theft insurance, and compulsory third party. 

Compulsory third party insurance covers you against the death and injury of others if you are involved in an accident. This level of insurance does not cover against damage to another person’s property. 

Third party property covers the repair or replacement of other people's vehicles if you are at fault (but does not cover the cost to repair or replace your own vehicle if you are at fault). Depending on the policy, it may also cover you against the loss of damage of your vehicle in the case of an accident caused by an uninsured vehicle (with variable conditions depending on the insurance company). Third party property, fire and theft covers third party property does, in addition to also insuring against damage to your vehicle from theft or fire. 

Comprehensive, as the name suggests, covers both the repair or replacement of your car and the car of others if you are found to be at fault in an accident. You must first pay an excess, but once that is covered, the company you have the policy with will cover the remaining damage (provided it doesn’t exceed the stipulated limits in the policy). 

Pet Insurance 

We all love our pets, but owning an animal can be expensive. Pet insurance can assist you in covering veterinary costs if your furry friend gets sick or injured. Although pet insurance is often only available for dogs and cats, some insurers offer cover for other animals, so it is worth inquiring. There are three main kinds of pet insurance, these are – accident only, accident and illness, and comprehensive cover. 

While these names are pretty self-explanatory, it is important to note that some policies do not cover for all accidents (such as tick and flea bites), and pre-existing conditions are often not covered under illness in healthcare. That is why you should do an extensive research in order to find the best pet insurance that will meet your every need.


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How To Maximize Your Digital Marketing Efforts

In the modern age, there are a lot of ways in which businesses have had to change and adapt in order to more effectively connect with their customers. Sure, there are a plenty of ways in which marketing is just the same as it ever was. It's still an incredibly important aspect of a business, it still requires an understanding of who your customers are and what they want, and it's something that, without proper care and attention, you're never going to be able to get the most out of. However, there are also things that have changed significantly with digital marketing. 

One of the most important things that has changed is the switch from traditional marketing towards digital marketing. Sure, traditional marketing is still something that you need to focus on, but it's undeniable that digital marketing has overtaken it as one of the best and most important ways in which you can connect with your customers. However, if you're not able to use it properly, then you're just going to end up wasting time, money, and resources. With that in mind, here are a few things that you need to understand in order to get the most out of your digital marketing. 

Keep It Consistent 

Your branding should be the same across all platforms Source When traditional marketing was the only option, it usually came in a couple of different forms. You either had written or visual marketing. Visual marketing was things like billboards and posters while written marketing was print and radio ads. Of course, TV marketing combined these and most other forms bled into one another in some way. 

However, on the internet, the lines between written content and visual content are more blurred than ever. Because of that, you've got to make sure that there is a decent level of consistency in all of your marketing materials. The marketing that you use on your website should match the kind in your social media accounts. If things look different on every platform, then customers are going to find it that much more difficult to keep your business in their minds in a particularly effective way. 

Understand SEO 

SEO is perhaps the most significant and important aspect of digital marketing that there is. Sadly, it's also one of the most complicated as well. SEO stands for Search Engine Optimization. The underlying concept is relatively simple. Essentially, it is the method by you wish you ensure that when a customer searches for something related to your business or product on a search engine like Google, your business is the first result that appears. This was once pretty easy. All you really needed was to fill your website with the right keywords and phrases, and you'd rise to the top of Google's search rankings. 

Now, not only are things more complicated but Google actually blacklists sites that do this. There are now so many factors that it can be incredibly difficult to know where to start. Trying to figure out things like lead generation, search and intent, B2B marketing, and all of the other complex ideas at play in modern SEO can be seriously overwhelming. That's why it's often such a good idea to get in touch with dedicated SEO companies who can bring their own expertise to your business in a more effective way than you could ever manage on your own. 

Embrace Social Media 

Social media isn’t going away anytime soon Source It was a pretty popular idea for a while that social media was little more than a fad that was destined to fade away pretty quickly. However, in the decade and change since its explosion, it's pretty clear that it's not going anywhere. Because of that, it's foolish for any business to try and get by without embracing social media as a method for marketing itself. One of the best things about social media is that it offers you the chance to engage with customers on a deeply personal and unique level. Sure, you might once have needed to send out a marketing push that was designed to connect with thousands of people all at once, but now you can do the same thing but for individuals. 

Give Yourself A Voice

Once thought of as a passing fad, voice search is now used on a daily basis with tens of millions of Amazon Echo, Google Home, Apple Home Pod, and Sonos One units being sold worldwide. There’s no avoiding it: voice search is here to stay and your SEO strategy needs to accurately reflect this. 

According to Google CEO Sundar Pichai, about 25% of searches on Android devices are now voice queries. So how can you harness the growing potential of voice search? By utilizing search engine optimization for voice on your site as soon as possible of course! Write and create your content with voice search in mind and your organic traffic will increase, especially in the years to come.

Change The Way That You Communicate With Customers 

Of course, with this ability comes the necessity for a change in the way that you communicate with your customers. Sure, you might have once been able to take a somewhat impersonal tone and simply relay the relevant information, albeit in an engaging way. But now customers want to feel as though you actually care about them and that you're not just seeing them as one of thousands of faceless customers. There are plenty of great resources out there to help you connect more directly with customers, but the best thing that you can do is just to talk to them like real people. Offer them help and let them know what your business can do to benefit them personally. 

Content Is King 

Content is the best way to engage customers in the modern era Source As the platform on which you use your marketing changes so does the way in which you present it. There was a time when direct advertising was the best way to let customers know about your business, but those days are over. Most information shows that Millennials simply don't respond to traditional advertising methods anymore. So what do they respond to? 

They respond to creative content of course! Being able to frame your marketing in the context of interesting, engaging, and entertaining content is one of the very best things that you can do. 

Whether it's through blog posts, funny videos, or even things designed to go viral, it's crucial that you place your marketing within something that customers are going to want to interact with, regardless of how interested they currently are in your business. Over time, that engagement with your marketing will create a much stronger sense of loyalty to your business than more traditional methods ever could. 

Digital Marketing Direct

Again, this doesn't mean that marketing is the only thing that's important in terms of what you need to focus on within your business. Ever part of your business needs just as much care and attention as your marketing. But when something is this important to the overall success of your business, taking a lax and disinterested approach to it is simply unacceptable. If you want your business to succeed, then you need customers to find and engage with it, and you're never going to be able to do that without effective digital marketing.

I hope you enjoyed this article about how to avoid letting your digital marketing efforts go to waste.

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How To Survive Your First Year Of A Startup

Starting a new business is exciting and there’s lots of potential for earning in the future. But, this first year of business is usually rough on business owners. Most entrepreneurs will probably spend a lot of your spare time working in order to get the business up and running and many small businesses don’t see much of a profit until year two. Getting a new business off the ground can feel like absolute misery, so if there’s a way to make it easier on yourself, why wouldn’t you? Here are 5 tips for surviving your first year.

Top Up Your Personal Account 

In the first year of business, business owners may not get to take home much of a wage. So, along with working hard to develop your business, you may struggle with personal finances too. This is often where many people give up and return to employment. Up to 50% of small businesses fail within the first 12 months. So, to make sure you start off as strongly as possible, save some money and put it in your personal account for emergencies. That way, you won’t have to struggle financially as you build your business up. 

Make Time For Family 

The first year of business can be all-consuming. So, it’s best that your family are prepared for what the year could bring beforehand. Talk to your partner and let them know that there may be times where the family has to rely on their income alone. Small children may not understand why you haven’t got the same amount of time for them, so it’s a good idea to plan family time on the weekends. It doesn’t have to cost much. A trip to the local park or a picnic will do the trick to help maintain some semblance of work-life balance. The last thing you want to find is that your relationships have deteriorated because of the business.

Save For Rainy Days 

There will always be unexpected costs when it comes to business. Along with planning to pay your taxes and insurances, there may be other costs that come out of the blue when you least expect it. Perhaps your website crashes and you need to pay someone to fix it or there’s a leak in your office leaving you stuck for working space for a week. The only real way to cover these costs is to work on your ROI. Take a look at an article where the AdWords consultant shares 13 tips to improve ROI. The more disposable income you have, the bigger your chances at success. 

Do Your Research 

Did you know that being a sole trader makes you personally liable for any business debt? So, if your business fails, the bank can take your personal possessions as repayment. Registering as a corporation means your personal accounts are separate from your business accounts. Doing research into your business industry and your competitors is also important. You need to know the ins and outs of what you’re starting before going full steam ahead. 

Better Business

If you can make it through your first year of business, you have a great chance at being successful. Do everything you can to survive and thrive!

I hope you enjoyed this article about how to survive the challenging first year of going into business for yourself.

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Full Interview With Capsulink Marketing Blog

I recently sat down with Capsulink and they interviewed me about my experiences and advice in the field of digital marketing and as an entrepreneur. Here is the original full interview:

1. What Was The Big Breakthrough Moment In Your Career? 

I initially started digital marketing (blogging, email marketing, social media, SEO, etc) over 10 years ago to promote my own service business. I ended up growing more interested in digital marketing every month and less interested in running my actual service business. I began to do marketing consulting for small businesses as well as executing online campaigns for global corporations, all while building my own brand. I'd say that getting my first blogging / social media contract from a multi-billion dollar corporation in 2010 was validation of my new digital marketing career as well as a big confidence boost in future negotiations. 

2. Biggest Digital Marketing Fail & Lesson Learned?

Well there are a lot to mention to I'll focus on 2 experiences.

The first one was 7+ years ago making the mistake of creating a blogging partnership with a good friend. While it was a crucial part of my business at the time in 2010, he didn't take it seriously (he already had a lucrative full-time career) and purchased traffic and clicks to our websites. My AdSense account (which we shared) was terminated (along with our earnings), along with my valuable YouTube Partnership linking my channel with nearly 200 videos and thousands of subscribers. I spend hundreds of hours building a new YouTube Channel from scratch and promoting those videos but it never fully recovered. Millions of views and tens of thousands of dollars (not including countless lost lucrative opportunities) were gone overnight. To illustrate that point, I kept 1 video (non-monetized) from the old YouTube channel and uploaded a nearly duplicate copy in 2011. The original one from 2009 has over 600,000 views and the one on my new channel in 2011 has only 3,000 views. 

I learned that you should be wary of forming business partnerships with friends and that you and your partner need to be on the same page when it comes to the priority of the business in your lives. 

I'd say another big digital marketing fail is failing to convince a former employer that they needed a strong digital marketing strategy. I learned that you can lead a horse to water but you can't make it drink. Since then that company has lost significant market share to rivals that have adopted a comprehensive digital program. If a person or company doesn't believe that digital marketing is valuable, then you need to move on to others with a more enlightened view of marketing.

Trust me, I have many other marketing fails but each one has made me stronger and wiser from lessons learned.

What Is Your TOP Advice For Other Marketers?

I'd remind other marketers that digital marketing and advertising are always evolving and to never to rest on your laurels. Keep educating yourself and stay on top of new trends. Platforms are always changing and there are plenty of marketing experts hungry to fill that job, clinch that campaign, or sign those clients. Don't take your foot off the gas.

What Are Your Future Plans In Marketing?

I am always planning and modifying those plans as platforms change. I plan to continue building my websites, growing my social media network, and helping businesses improve their marketing performance on a budget. I also plan to increase my video content production and write another book. The beauty of digital marketing and entrepreneurship is that you never know what opportunities will come your way. Whatever they may be, I'll be ready.

I hope you enjoyed this interview about my entrepreneurship journey including struggles and successes.

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Published by Michael J Schiemer
Owner of the Bootstrap Business Blog
Media - Money - Marketing - Motivation
Digital Marketing | SEO | Social Media
Mike Schiemer Builds Better Business

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Expanding Operations: Could Your Business Go Global?

If your business has survived its first year and is thriving congratulations, you have already defied the odds. But now isn’t the time to get complacent, if you’re already doing well then the next step is to grow, expand and keep your business moving forward. This day in age when big stores have the monopoly over certain markets it can be difficult to break in, but it’s not impossible. If you want to make it big and expand your business, here are a few elements to get right. link 

Put Together A Fantastic Workforce 

Your company absolutely has to have the right people on board in order to succeed. They should be driven, good at their job, and good team players. You need people who care as much about the success of the business as you do. If you want to make it big, you need to weed out the team members who aren’t pulling their weight, and snag the best workers you can. 

Offering a good wage and employee benefits is one way to do this. You should be very thorough and careful in the selection process when it comes to interviewing and recruitment- accept only the best in your business operation. You need people that can handle their role in your company as it is now, and is also able to adapt and manage when you expand. 

Use Efficient Software 

Are you still using manual methods to run elements of your business? These can be time consuming and therefore costly, not to mention unreliable. Customer relationship management software, HR software, legal, accounting, presentation software. These are all things that can save time and money and allow you to smoothly expand your operation. You’ll have to hire less staff members since this kind of software can easily tackle jobs in seconds which might take a human worker half a day to do. 

Go Global 

If you’re really looking to become an empire, you need to go global. You will want to enter foreign markets and make sure your products and services are available to as many places across the globe as possible. This has become much easier thanks to the internet, although can be trickier if you’re shipping physical products. You might need to make small changes to make things more feasible for making more money globally, even from home. 

For example, if you are shipping something which contains glass could this be changed to acrylic or plastic? You will also need to expand your production services to be able to cope with a global demand. Is your company ready to tackle the extra workload involved? You are likely to need more employees, managers, and extra departments in your company. You’ll need to secure excellent supply lines, it could be for anything from linear bearings to specialist machine parts to materials depending on what your business does. Either way, to expand and go global you need the right contact and access to the right materials and equipment. 

Build A Bigger Business

Expanding your business globally can be tricky and there are things that can go wrong. But growing and expanding will mean bigger profits for you and the chance to turn your business into an empire.

I hope you enjoyed this article about expanding business operations to a global level successfully to compete with companies around the world.

Interested in more articles about bigger and better business expansion?

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5 Contacts You Need To Make Business Boom

In business, it’s common knowledge that it’s not what you know, but who you know. That saying sounds like a cliche and is often overused, but it's underestimated too. Because knowing the right people can really make a difference to the way you do business. Whether you’re just trying to survive your first year, or you’re really looking to grow aggressively, you may feel as if you have to be able to do anything and everything on your own. And that hard work will prevail. 

Although that might be true, you really shouldn’t try to do everything alone. Because having great contacts can often be the key to getting things done in the most effective and ambitious ways possible. 

Here are the 5 top types of contacts you need to connect with to help make business boom.

Clients 

Of course, the very first kind of contact you need to make is the one that’s going to turn itself into a customer. Regardless as to whether you provide a consulting service or you’ve manufactured a B2B product, you need customers. And when you need a certain kind of customer, not the mass-market kind, you have to have contacts. Sometimes, this means that you’re going to have to go out there are network to find them, or even get introduced to them by other contacts that you have. Either way, they’re an essential kind of contact to have. 

PR 

Next up, there’s PR (public relations) too. Because when you really want your business to do well, you’re going to need some incredible marketing tactics. And if that’s not your strong point, you need to pull in the people that specialize in it. When it comes to working with the best, you may find it hard to get in with the right agency that gets the best results. So, you need to get good PR contacts, and fast. 

Suppliers 

And then there’s always suppliers to think about too. Because when you do work in a particular industry, and need specialist suppliers such as an efficient mining power supply, you need the right connections to find them. Contacts really can be the key to unlocking the very best for your particular business, and you need to be able to start building up your base to make that happen. 

Financial 

You’ll always need good financial contacts when you’re in business. Because not only do you need a killer accountant that’s going to keep your business on track financially, you may find that you need investors too. And to find investors that are not only going to be willing to give you money, but become good business partners too, you need the right contacts. 

Superstars 

And of course, then there are the kind of anomaly contacts that are always the superstars of your little business book. They’re the kind of well-connected people that could open up a range of beneficial doors for your business. They’re the movers and shakers in the business world, the person that knows everyone, and the kind of contact that you need to have on your side for when you need just about anything at all.

I hope you enjoyed this article about how to get connected and make the contacts you need for business success.

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Fill 4 Top Positions to Save Your Business Money

The idea that hiring someone new would save you money isn't one that would necessarily make sense immediately. However, there are many positions you can fill that could help you out in the long-term. If you hire the right people to do the most essential jobs, you can find that you end up saving time and money. Before you decide which roles to advertise for, you should think about your company's needs and where you might have any skills shortages. This can help you to decide which, if any, new positions could be suitable for your business. 

Consider the examples below to get some inspiration on filling 4 top positions at your company. 

Health / Safety Professional 

A very small business is unlikely to need someone who is dedicated to managing safety and health across the company. It's something that someone else might be able to do as a side job, in addition to their main role. However, as you gather more employees and your company grows larger, having health and safety manager or officer could help to keep your business safe. If you have someone whose job it is to cover those things, you can avoid getting in any trouble. With employee events like you can ensure they have the necessary training to do their job well. Safety professionals can make a big difference to your company.

Accountant 

Many small businesses outsource their accounting and finances. It can make financial sense for a while, especially if you only need a few hours of help each month. However, there will come a time when it's more sensible to have an in-house accountant or financial manager who can take care of everything for you. A bookkeeper can help to manage your money day-to-day, or a financial planner can help you prepare for the future. You don't have to hire someone full-time. A part-time staff member can be useful too. 

Marketing Expert 

Marketing is another thing that many businesses might use an agency for. However, if you're pushing to promote your business further, you might prefer to have someone in-house. They can dedicate themselves to your business and spend their time immersed in your company culture. And it's definitely better than you trying to do your marketing yourself when you only have the basic knowledge necessary to get started. If you need more expertise and you need some of your time back, hire a marketing professional who knows what they're doing. Have a look at business2community.com to see the benefits of hiring a social media marketing manager. 

Admin Staff 

There are always various administrative tasks that need to be done. Business owners often do them on their own when they first launch their business. But there comes a time when you need someone to help you out. If you don't want to waste time making phone calls, scheduling appointments and inputting data, an admin assistant can be invaluable. Whether you hire them full-time or part-time, you can avoid wasting time and money doing tasks that get in the way of you doing more valuable tasks. 

Conclusion

If you choose the new positions you create in your company carefully, you can save money for your business. Fill those positions fast!

I hope you enjoyed this article about job positions you need to fill to save your company money.

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Immigration - A Solution To The Skill Gap Crisis

A skill gap is a term used to explain the difference in skills required for a job and the actual skills employee at that job has. This is a topical question nowadays, especially in the competitive market that always seems to demand more from employers. So, they try to find the best possible people to do the jobs and when the national employee pool fails, they turn to international sources. 

Why The Skill Gap Occurs? 

Skill gaps vary from country to country. Some economically advanced countries simply progress fast and simply the demand overwhelms the available workforce. This is also something that often happens after the country is recuperating from the financial crisis. 

On the other hand, some countries lose their population due to bad living conditions and the inability to offer a better working environment. For example, there has been a great migration of population from Eastern Europe to more advanced countries in the last decade of the 20th century. Because of this, today those regions lack certain skilled employees like IT professionals and anesthesiologists. 

Every country has a skills gap, some smaller than others and less noticeable, which is actually not a good thing. If a skill gap is located early, it can be remedied without negatively impacting the economy, and help it thrive. 

Additionally, some developing country may just have started with certain industries and need skilled employees to work in the field. Since education for certain professions can take years, employers don't have time to wait and look for the workforce abroad. In time, foreign employees will train the domestic workforce and at the same time, the country will experience educational as well as economic progress. 

Why Some People Believe That Immigration Is Not A Solution For Skill Gaps 

There have been many cases when employers are not willing to pay the demanded or appropriate salaries to the domestic employees. And when that happens, they look abroad for people willing to work for less than they should be paid. This creates a false skill gap that is usually interpreted as “foreigners stealing domestic jobs.” 

Although consciously accepting to work for less than the domestic employee is paid, foreigners accept the jobs due to the unfavorable economic situation in their country. After all, skilled foreigners will rather accept better pays outside their country and work hard for promotion and raise, than stay to struggle. While skilled domestic workforce won’t accept to work for less than others of their educational background earn with certain employers. 

Therefore, it is this discrepancy in salaries among different employers that sometimes creates the skill gap and not immigration itself. 

Looking For Employees Outside The Country 

It's a common practice to search for a certain type of employees in the international job market. But applying for a visa and dealing with bureaucracy is what sometimes prevents an employer find a qualified working force. Hiring and consulting with the best immigration lawyers will not only resolve this issue but also offer much more. 

Immigration lawyers can advise you on the best countries to look for employees, explain more about visas and conditions for employing foreigners. At times, knowing immigration laws and regulations can help you obtain the needed employees smoothly and efficiently. Also, your lawyers will inform you about taxes and other obligations that may arise from hiring foreigners. 

Hiring Foreigners Are The Right Choice For The Domestic Economy 

The economy depends on the working force and that is the most evident through the tech industry. While some professions stagnate, the others grow and that is exactly why IT sector is so popular and yet lacks skillful manpower. When there are more opened positions than candidates to fill them, employers turn to the talent abroad. 

Every industry has a competitive nature that depends on progress, innovation, productivity and the ability to deliver high-quality products. When demand is high, companies need to expand in order to accommodate the increased need. So, it's only logical that they will look for qualified personnel even outside their country. 

Thus, the companies grow and enhance their production and consequently pay more taxes and other fees. The market grows, supply responds to demand and the company and state earn money in the process. 

Immigration Importance Conclusion 

Immigration is without a doubt the solution to the skill gap crisis if the domestic workforce is unable to fill in the ranks. Every employee needs a skillful and high-quality workforce to respond to the market demand and this is something that usually requires a quick reaction. Therefore, since technology improved communication between people, it's easy to find skilled employees anywhere in the world. 

After all, companies work for profit and they need to earn big if they want to survive and expand. Without the best employees available in the world available through immigration, growth will always be stunted. 


I hope you enjoyed this article about immigration as a potential solution to the skill gap crisis facing many countries.

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4 Online Marketing Services Every Business Must Use

Internet marketing aka online / digital marketing is a vital tool for businesses that seek to maximize on their advertising campaigns. It is a marketing technique that has been growing by leaps and bound in promoting businesses products and services. As an entrepreneur, there are various online marketing services available that can help your business achieve excellent results. Here are some digital marketing tools you need to know about. 

Search Engine Optimization (SEO) 

For your business to rank top in search engines, SEO best practices are necessary. Millions of internet users flock online in search of good and services. Unfortunately, you are at risk of losing potential customers if your company's website doesn't appear within the first few pages of search results. A good SEO strategy will increase your visibility and drive significant traffic to your site. 

When looking for SEO services, you want a company that offers realistic SEO approaches in line with your specific marketing and overall business objectives. This will allow you to understand the areas of your business that needs improvement or more attention. For example, offer time-tested national and local SEO processes that can actually guarantee transparent reporting. 

Social Media Management 

The world today has become a global market, and it's attributed to social media platforms such as Facebook, YouTube, Google Plus, Linkedin, Instagram, Pinterest, Snapchat, and Twitter. Not only have these platforms open new market opportunities for businesses, but also provide an interactive platform for people across borders. Most businesses have adopted the use social media to market and introduce new products to the public. Social media has proved to be both cheap and effective as it only requires you to open a free Facebook or Twitter account for your business to get started. 

But having an account doesn't necessarily mean users will know about your product and services. You need to interact with them through engaging posts. Facebook and Twitter, for instance, have some business advertising tools that you can use to keep your followers informed. Hire a social media manager or consult one if you need to take advantage of these platforms. 

Email Marketing 

This is another efficient way of keeping your customers informed about good and services. Email marketing can be used to market new products, boost brand awareness, educate customers on the existing product, newsletters, discounts and promotions. Not only that, but this marketing tool also allows you to conduct surveys, solicit sales and donations. Such an approach can help build consumer trust and loyalty. 

Website Design 

Experts say that a website is an online door to your business. And the way you package your site can directly impact on user's experience. For this reason, you need to invest in a quality designed website that reflects your business in its entirety. 

Whether you choose a simple or complex website, make sure it has user-friendly design and allows fast retrieval of information. Also, it should be responsive to work seamlessly for users accessing your site on mobile devices. 

Market Masterfully

While these online marketing tools are known to yield desired results, you can also complement them with some of the conventional approaches such as radio, television and billboards advertisement for even better coverage and engagement.

I hope you enjoyed this article about online marketing services that all businesses should utilize for digital success.

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