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Hootsuite SMART Goals:
Specific
Measurable
Attainable
Realistic
Time-bound
Development State:
-Baseline
-Targets
-Benchmarks
Online Community Growth and Management
-Bringing like-minded people together, nurture community, support a close bond with members.
-Define philosophy aligned with social media and business goals
-Creatively engage, events, and monitor for feedback & social media influencers
-Develop a strategy to take online community offline if applicable
-Enjoy insights, self-monitoring, user-generated content, sales leads, positive discussion and testimonials
-Principle of reciprocity- More value you provide, more ROI
Hootsuite Engagement Categories:
1) Discussions around shared content
2) Customer support queries
3) Addressing positive and negative sentiments
4) Proactive Engagement
-Positive Testimonials
-New Brand Advocates
-User-Generated Content
Content Curation vs Content Creation
Curation: Aggregation, Distillation, Elevation, Chronology
Creation: Quality vs Quantity and ability to repurpose.
Social Media Advertising:
- Message, Targeting, Desired Results, Measure Outcome
- Ads have a narrow scope and drive only 1 action (usually)
- Research your customer through surveys and inquiries
- Analyze budget and acquisition cost of customers
- Develop ad copy variations and test results
Facebook Ad Campaigns:
1) Campaign Types
2) Ad Sets- Budget, Scheduling, Targeting, Bidding, Ad Placement
3) Individual Ad Variations
a) Cost Per Click
b) Cost Per Impression
c) Optimized Cost Per Impression
Use Facebook Ad Pixel on your website to track conversions
Lookalike Audience- shares characteristics with source audience and more likely to behave similarly
Twitter Ads-
Engagement, Community Growth, or Conversion
Consider Time Frame, Creative, Targeting, and Budget
Create Website Tags / Twitter Cards for conversion campaigns
Target 10-25 Usernames to reach right size audience
LinkedIn Ads- B2B, Recruiting, CPC or CPM Ad Options
Social Media Ads Metrics:
Cost Per Action- Direct Revenue Based ROI or Lead Based ROI
Analyze Data by Platform and overall Aggregate
Make sure to use top business tools like Hootsuite!
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Want to also get HubSpot Inbound Certified?
Read My Free HubSpot Academy Guide
I hope you enjoyed Part 2 of my Hootsuite University social media marketing certification guide notes to get certified.
Want More Social Media Marketing And Social Selling Tips?
Read My Blog Posts:
- Why Your Business Needs Social Media Marketing
- 10 Terrific Social Media Marketing Tips
Best Of Luck In Business!
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Michael J. Schiemer
Enthusiastic Epic Entrepreneur
Digital Marketing, Social Media, & SEO
HootSuite University Certified
Mike Schiemer Builds Better Business
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