The Ins & Outs Of Choosing A Commercial Venue For Your Business


When a business gets to the stage where it needs a commercial location, many business owners struggle. Taking the leap from running your venture from the comfort of your home to running it from a commercial office space can be somewhat daunting - after all, it’s a big step to take, but if it’s the right time to expand your business then it can be incredibly exciting. 

The issue with picking a venue (and location) for your business is that far too often the area is overlooked. This is a mistake that you don’t want to make - the fact is that the location of your business can have a big impact on its performance and success, which is why it is so vital that you choose the perfect place for your business. 

Selecting the perfect place for your business is about more than simply selecting the ideal building, it’s also about finding that perfect location. There are many factors to consider when it comes to finding the ideal location for your business, which is why taking the time to take these into account is so important. 

To make selecting the perfect commercial venue and location for your business a little easier below is a guide to the ins and outs of the process. Have a read, take note of the below tips and advice, and you can ensure that you select the ideal venue for your business’s needs and customer base.

Does The Location Fit Your Business Needs? 

If the location is not a good fit for your business’s needs then it won’t work, it’s as simple as that. That is why when it comes to choosing a destination for your business, it’s vital to consider whether an area that you are interested in is a good fit for your venture. Say, for instance, you are running a retail business, and you sell a range of products, this means that you need to be somewhere that gets a lot of foot traffic so that you have a higher chance of having a large number of customers coming into your store. If your business is located off of the beaten track, no one is going to find it, and you are going to struggle to get a good flow of traffic on a daily basis. That's why it’s best to choose a location that is close to the middle of the town or city, as that way you will have a guaranteed foot flow. 

Does It Fit Your Customer Needs? 

Once you have determined whether your business’s location fits your business’s needs, the next step is to work out whether it will fit your customer's needs. If the location of your business doesn’t work for your customers, then it won’t work for your business, it’s as simple as that. This is where you market research about what your customers want and need, will come in handy. Refer to your market research to determine what your customers want from a business, whether it’s a retail business or a service based business; it doesn’t matter; it’s still vital that you take your customer’s needs into account. 

Are You In A Good Location For Business Partnerships? 

When it comes to selecting a business premises, it’s also vital that you take how the location will impact any potential future business partnerships. The fact is that most brand partnerships are built between companies that work in similar areas of a town or city, because the geographic location is a vital part of a brand partnership. So if there are certain local brands that you would be keen to partner with, it’s vital to think about their needs when it comes to choosing a premises for your business. Not sure what a local brand looks for in a partnership? Then ask them - don’t be afraid to start communication early - if you don’t ask, you don’t get.

What About The Building Itself? 

The next question to ask yourself is whether the building itself is a good fit for your business’s needs and your needs. Many business owners choose to buy commercial properties that are close to their homes, as this can make taking care of the property and managing the business a little easier. Look at what the building can offer, as well as the price, the location, and the amenities it is close by to. If you plan on living close to it, look at property in the area and what the prices are like, and don’t forget to look at the buying a house legal fees, that come with the property. It’s also worth taking note of the legal fees that will come with your commercial property, to ensure that it is affordable for you. 

Is It Affordable? 

Talking about affordable, it’s vital that any business premises that you choose to invest in is affordable. It’s not just a case of thinking about the initial cost of the premises, although that is a vital part, it’s also about taking into account the running costs that will come with the premises and the monthly mortgage payments (if there are any) that will need to be paid. The last thing you want is for your business premises to cost too much and bring your business to its knees, which is why affordability is not something that you can afford to compromise on. Don’t make the mistake of overspending on a business premises. Otherwise, you will live to regret it. 

Is It Convenient?

Convenience is key when it comes to business premises. Before settling on a premises, ask yourself: is it easy to find, is it in a convenient location, and is it easily accessible? Today, accessibility is more important than ever before, which is why it’s so vital to ensure that any premises is wheelchair/pushchair friendly. This means having lifts as well as stairs and having slopes at all exits. 

There you have it, your guide to the ins and outs of choosing a commercial venue for your business.





I hope you enjoyed this article about the ins and outs of choosing the right commercial venue for your business.

Interested in more articles about real estate and property management?

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Published by Michael J Schiemer
Owner of Bootstrap Business
Money - Marketing - Motivation
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Mike Schiemer Builds Better Business

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