Building A Reputation That You Can Be Relied On By Customers


Once a business has been established, the main and immediate objective of the business owner should be to maintain a level of trust with customers. The only way a business will float whether large or small, is the fact that it has a loyal fanbase. Getting customers, clients, and employees to remain by your side through thick and thin, and volatile ebbs and flows of the global economy is fundamental to success. Perhaps it’s even more important than sales because, without that bond, you can’t rely on hitting your sales targets. It’s you can build a reputation that offers great services to the customer, as well as a credible reason to believe your judgments, you can be relied upon. If you lose it, it’s going to be very difficult, almost impossible in some cases to restore the respect you want. Word travels fast throughout the business world, of a company which doesn’t deliver on its goals. You don’t ever want to be in a position where your intent comes into question, so strive to make a better experience for your customers. 

Great Service 

Customer service is perhaps the most important factor in building trust. Even if a customer brings to you a situation that doesn’t directly involve you, but has some connotations to your business, the best you should do is try to inform them. This means you need to train your staff to be respectful, patient and informative. If you don’t already, you should have a hotline or phone number which is purely used to deal with customer complaints about the products and services you sell. Most of the time, customers who have a bad experience with a business, don’t say anything; they may not even go to social media to vent their frustration. Therefore it’s key to show the majority of consumers that you deal with disgruntled feedback and complaints, very seriously and you respond to feedback. Whether it’s on social media, or through a response to a private email, always communicate with courtesy and project an attitude that’s willing to help.

Making Impactful Content 

Every business owner wonders what kind of content they can create to lure new customers in and retain the relationships they have with the existing consumer base. You could use the service of something such as Detailed to give you an idea of what’s currently working in the market. Content marketing is almost always a labor of research or a physical creation. Whether you’re trying to make impactful blog posts that have valid statistics in them to back up a point about the industry you’re going or filming a short 30-second advertisement, you need evidence. By using case studies, you can see what works in the real world, aiding your decision-making with facts rather than speculation. By showing you have used proven trends to reach out to customers with content, you show an understanding of what they are thinking and feeling about your products. Stabbing around in the dark with the hopes the content catches on, shows poor judgment and a lack of enthusiasm when trying to understand your consumers. 

Transparency Is Powerful 

When something is going wrong in your business such as a faulty product or an error in a service, hiding the fact is going to create shockwaves. A business which either plays dumb or outright lies in order to save face or refrain from creating a panic, only fans the flames by not addressing the issue head on. Trust is a major component to building a reputation that you can be relied upon during harrowing and tough times in your business. Customers and clients are smart; they’re not aloof or passive to a situation that affects them. If you can be honest with them, and inform them about a disruptive situation, they’re most likely to admire your honesty, and not take their business elsewhere. To implement transparency, you should lead by example. As the business owner, you should publicly go on record to address an issue that is detrimental to the business. Your employees will see this attitude and demeanor, and follow your lead. This filters out into customers and employee interactions on the phone, social media, and email replies. 

When you’re trying to build a reputation for your business, that you’re always trying to improve the customer’s experience, remember to include them in the process. Respond to feedback as if they’ve done you a favor, and use evidence and or show you care about their opinion when making content. Always be truthful with the best of times and worst of times in your business and never keep customers in the dark.





I hope you enjoyed this article about how to build a positive reputation for your business and increase your customer base.

Interested in more articles about reputation management?

Read My Posts:

- Tips To Earn An A+ Rating From The BBB 

- How To Manage A Negative Business Reputation

Published by Michael J Schiemer
Owner of Bootstrap Business
Money - Marketing - Motivation
Digital Marketing | SEO | Social Media
Mike Schiemer Builds Better Business

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