Some people say that words are wind. Nonetheless, you want this wind blowing at your back rather than in your face. The truth is that in the world of business, you are only as good as your word, which means that you need to add as much credibility to it as possible. Luckily, there are more than a few ways to give your business reputation a significant boost and here are some of them.
1. Debunking The Myth: No Such Thing As Bad Marketing
First things first, it is vital that we take a minute or two in order to debunk this nonsensical statement that seems to appear over and over again across the internet. There definitely is such a thing as a bad marketing and while for a major corporation this can sometimes be a positive thing (it brings them back into the focus of the general public), for a small corporation its effects are always devastating. They say that you can never get a second chance to make a good first impression and if your brand is relatively unknown, you don’t want this first impression to be a negative one. In this case, 99 percent of potential customers won’t even bother to look for the truth; they will simply look for what they need elsewhere.
2. Reviews & Ratings
In the past, the highest endorsement you could receive was a word of the mouth recommendation, today, the same goes for customer reviews and ratings. Overall, people are very careful when it comes to entrusting their money to someone and this means that they are bound to check you out prior to deciding whether to work with you. The first things they will look for are the reviews and ratings. Ratings help them access the reputation of your business much easier, since they don’t have to read customer reviews individually but just look at the number (of stars, smileys or whatnot) that your company has.
3. Treating Employees Better
People talk and no matter how hard you try to keep these things hidden, sooner or later everyone will know what kind of an employer are you. You see, a reputation is not just something that is supposed to help you win over clients, but potential talent for your staff as well. In order to make the first move in the right direction, you need to abandon that nonsense of customer always being right and stand up in defense of your employees when they are unjustly accused. Doing otherwise will just make them turn on you, and with a good reason. Second, you can show some gratitude for a job well done in the form of Corporate prepaid gift cards and even add a handwritten note to the mix. Keep in mind that for the most part, it is the gesture that counts.
4. Search Engine Optimization
Another factor that your visitors base the assessment of your business on is its page ranking. You see, the first few results appear a bit more reliable than the next few and much more reliable those on a second page (not to even mention those further down). Even though page rank doesn’t necessarily have to be in direct correlation with your business reputation, in the minds of your potential clients these things are always connected. Because of this, you need to go above and beyond to improve your website’s SEO.
5. Respond To Negative Comments Properly
Finally, responding to people expressing their gratitude is easy and not something most people will pay attention to. Sometimes, people will leave mean-spirited comments for no reason and getting into an argument over this will make you seem immature and unprofessional. You need to show some integrity, yet at the same time observe this person as someone who could still be converted. Being assertive in just the right way can sometimes give surprising results.
As you can see, managing your business reputation is hardly a rocket science. All you need to do is focus on two groups: your clients and your employees. Your one and only task should be to make them think best of you. Sure, in 2017 this mostly means watching out for the footprint you make in the digital environment, but the power of real-life gestures is never to be underestimated. The ability to handle both at the same time is what separates the best from the rest.
I hope you enjoyed this article about some tips you can utilize to manage your company's reputation.
Interested in more articles about marketing?
Read My Posts:
- The Changing Buyer's Journey & Marketing Implications
- Branding Tips To Help Your Startup Stand Out
Published by Michael J Schiemer
Owner of Bootstrap Business
Money - Marketing - Motivation
Digital Marketing | SEO | Social Media
Mike Schiemer Builds Better Business
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