The whole world is facing an unexpected economic depression as a direct result of COVID-19. In these trying times, the businesses are finding it tough to survive without a Government subsidy. While some essential services are thriving online, others are not. People are not allowed to travel to some part of the world due to the Coronavirus pandemic effect at the same time they do not have the luxury to travel to new places. So, the travel and tourism industry must employ proven tactics to draw in tourist. Here are some unique and brilliant tips for the situation.
Instagram Generation
There is a whole new generation of people out there who have never experienced the world in reality. Gen Z, those who are born in the second half of the 90s will now explore the world as it is. They are the primary target market for the most tourism company, so with the changing times, the marketing strategy needs to change as well.
● Social Media
The younger generation gets all their information from the Smartphone that they carry everywhere. Utilizing social media is non-negotiable. It is smart to avoid generic advertisement strategies. Design specific ad-campaigns for varied social media platforms.
● Influencers
They are called influencers for a reason as they with their one single post can create a tread on social media. It is highly advisable to work with influencers and travel vloggers. Travel enthusiasts follow various travel blog website as these websites provide a detailed description of the travel experiences.
● Content
Employ talented artist and photographers to create beautiful short videos of places and people. Young travellers love it if there is an interesting background story to the area they are visiting. It is vital to selling the culture of the place to the tourist as thanks to social media as youths are now immensely interested in exploring a different culture.
Finances
The customers always look for that special packaging while travelling. While most of the tourist companies and hotels have reduced their pricing of things, it is not the smartest thing to do. Some people desire to enjoy a memorable experience. They do not look for a discount in pricing as they do not want to compromise quality.
● Select the type of client base you want to attract. Create travel packages with varied pricing, offering them added benefits such as spa day and more. Mostly online booking services are preferred these days.
● Manage the finances of the firm with the best budgeting app available online. These apps are easy to maintain and gets the job done. Set achievable target money goals and cut down on excessive expenses with the help of the budgeting apps.
Expenses
There are smart ways to cut down on the expenses of an establishment.
● Employee: There is no need for a full staff to maintain an almost empty hotel. Pick and choose the help needed and let go of the rest.
● Update menu: Change up the hotel menu when there’s no need for a full staff kitchen crew.
It Will Be Time For Travel And Tourism Again Soon
The world that we know it will get back up on its feet after Coronavirus vaccines are widespread. Now is precisely the time to show growth and innovative ways to redefine tourism and travel business strategies.
