3 Ways An App Can Boost Your Business


In this day and age of high competition in all but the most niche of markets, gaining a leg up on other contenders for market share is a vital. A fraction of a percentage of growth represents the difference between a successful executive who keeps her job and enjoys positive performance reviews, and someone who is viewed as replaceable for not pushing the envelope. Indeed, in this age of big data technology, new, cutting edge marketing strategies are in ever growing demand: their premium can be traced back to more accurate and representative analytics on current stipulations from the market, and their ability to forecast trends before they happen. 

One way to get a read on the market, your current customers, and your potential ones is by developing an app with your company’s brand on it. And these days, app developers are affordable and plentiful. On the Western seaboard of the US, for instance, mobile app developers in Los Angeles all the way to Silicon Valley have experience in development of all kinds of apps. Let’s explore a few advantages this strategy employs and how it can benefit your bottom line. 

Keep Up With The Joneses 

Seemingly everyone has a mobile app these days, from the local burger chain outsmarting the big guns with a delivery app, to the local convenience store saving you money on products, to your favorite medical cannabis dispensary down the road who will have your pickup ready before you get there (if you are lucky enough to live in a place to house these legal pharmacies of sorts). Keeping up with a trend for the sake of it isn’t always business savvy. Yet, if you think back to the days of the web 1.0 and 2.0, not having one for your business wasn’t exactly a good look. Likewise, staying ahead of the curve earns you credit in the eyes of the coveted 14-35 year old demographic, typical techies (with a portion of whom do everything on their smartphones). 

Know Thy Customer 

One of the biggest advantages to sporting your own mobile app is that you are able to track how users are using features in your app, and what kind of services you offer are underused and under-performing. Let’s say you have an app for your burger chain. Collecting data on popular menu choices is much easier with the app, since the process is automated and cuts out middle person placing an order over the telephone or in person (which leads to cost reduction as well). From that data, you are then able to either offer specialized deals for a user based on their historical purchasing data, making them more likely to buy even more goods. 

Predict The Future 

Staying one step ahead of the competition by reading the market trends is a huge part of staying viable as a business. With more data collection through your app, this task becomes far easier. The sheer amount of data allows for a more effective analysis of what is likely to catch on in the future. And if a risky marketing campaign doesn’t pay off? You have that data sooner, too, and can pull the plug on what doesn’t work. 

So there you have it; the case is clear. With minimal expense, developing an app to boost your business’ visibility and viability should be a no-brainer.





I hope you enjoyed this article about how a mobile application can help to boost your business.

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Published by Michael J Schiemer
Owner of Bootstrap Business
Money - Marketing - Motivation
Digital Marketing | SEO | Social Media
Mike Schiemer Builds Better Business

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