When choosing an SEO agency, you want one with the expertise to help you outrank your competitors. Here are a few things to consider when hiring a top search engine optimization firm:
4 Ways An SEO Agency Helps You Outrank The Competition Online
Content Marketing
Content marketing is the most important way to build brand awareness and cultivate connections with your audience. It helps your business rank higher in search engine results pages (SERPs) and drive more traffic and leads. It is also highly scalable and cost-effective, especially when done by a professional SEO agency Phoenix. Unlike traditional advertising, content marketing provides relevant and informative information that addresses real-life problems and pain points.
Well-written content attracts customers, builds trust, and establishes your business as a thought leader. A comprehensive content marketing strategy includes several tactics, including keyword research and writing quality blogs, ebooks, videos, podcasts, infographics, and white papers. An SEO agency will also help you optimize your website for search engines by addressing technical issues like page speed, mobile-friendliness, XML sitemaps, canonicalization, and structured data. This enables you to improve your domain authority, a ranking factor in Google's algorithm. This is achieved by acquiring high-quality backlinks from authoritative websites.
On-Page Optimization
On-page optimization is all the tweaks and changes you make directly on your website. It deals with everything within your control, including page content, meta tags, internal links, and website architecture. It is all about creating high-quality, keyword-rich, and informative page content that helps Google understand your business and its offers. It includes researching relevant keywords and topics, integrating them naturally into your website copy, and writing for your specific buyer personas.
You can implement and monitor other on-page SEO elements, like title tags, meta descriptions, and internal linking, to improve your search engine ranking. These on-page factors communicate to search engines what a page is about, whether it matches a user's search intent, and how much value it will provide visitors/readers. If the search engine is convinced that the page will be helpful, it will display it in search results.
Link Building
Dozens of factors go into SEO, such as quality content and mobile responsiveness. However, one area that is often overlooked is link building. Links are crucial to any SEO strategy with a search engine optimization firm because they show search engines that your page is authoritative and deserves to rank higher than others. With links, it is easier to rank for a keyword. That's why using only legitimate techniques when acquiring links is important. This means avoiding "nofollow" links, which tell search engines not to count the link as an endorsement, and instead using "dofollow" links whenever possible.
You can also get links by creating content relevant to your industry, such as infographics, blogs, and videos. This can help you establish your expertise and build brand awareness, leading to a competitive advantage.
Social Media Marketing
In the digital marketing age, businesses can reach niche markets like never before. While technologies predating social media, such as broadcast TV and newspapers, can provide advertisers with a relatively targeted audience, social platforms like Facebook allow marketers to connect directly with customers while extracting valuable personal data.
In addition, companies can use tools to track their competitors' Google rankings. This allows a business to see the keywords driving traffic to their websites and identify keywords for which they are not ranking. This is called competitor keyword research, a crucial aspect of any SEO campaign.
SEO With A Pro
Search engine optimization can be very complex and challenging. Hiring a professional and experienced SEO agency will ensure that you get real results long-term.
