What To Look For In A B2B SEO Agency

b2b seo agency business to business firm search engine optimization

If you are looking for a B2B SEO or marketing agency to work with, there are a number of very important factors that you and your colleagues will want to consider. After all, the choice of which type of agency you end up going with can be the difference between seeing major gains in your online presence and sales. 

If you improve enough, chances are good that your entire business will be able to grow and achieve new heights that you never thought were possible! 

With that in mind, there are absolutely some things that you will want to be able to identify in any B2B agency that you are thinking about working with. Here are the most important ones to look for! 


While you may feel encouraged to look for agencies that have experiences in many different types of industries, markets and niches, it is sometimes best to B2B agencies that have specific experience in your vertical or niche. When you are talking with different agencies and trying to narrow down your search, make sure to ask them about the experience they have in your specific field. If they have very little experience, it is probably best to look elsewhere. 

Business Culture 

Before you hire an agency, you should make sure that you have a great understanding of the company culture that exists with the given agency. Don’t simply trust their website or social media pages, try to do some deeper research to get a great idea of how they tend to operate. Beyond that, if your brand culture and identity doesn’t match up with a given agency, it is probably best to look elsewhere. This is also a great thing to consider if you are still a young business and have yet to really create company culture. Look for an agency to replicate your culture after. After all, if you like how a given brand operates, chances are you will like it if your company operates in a similar way. 

Desire To Work As A Team 

One really important thing to keep in mind is that your B2B agency should be more than happy to collaborate and work with you. That’s because you will obviously have to work with them in order to make sure that your goals are well understood, and your ideal strategy is heavily considered. On top of that, as your company grows, it is quite possible that you will eventually have to bring on other agencies in order to help your company go to the next level. Your B2B agency will have to work well with others so that the goals and strategies can remain cohesive and clear no matter how many people or companies are working on them. 


This may seem somewhat reductive, but you should always consider the size of a company when you are thinking about working with them. Major things to consider include how many employees an agency has, how many affiliates, and whether or not they have ever worked with a company of your size.

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