Creativity is a skill that everyone can nurture if they are in the business world. Video is a medium that allows for creative people and businesses to innovate with new tech developments each year.
Rather than forcing writers to turn articles into videos, encourage your teams to brainstorm ideas that might make great videos. These could be a day in life pieces or detailed explainers that benefit from animation.
AI And Machine Learning
People confuse the terms "artificial intelligence" and "machine learning." The difference is that artificial intelligence refers to the overall capability of computers to emulate human cognitive abilities, whereas machine learning focuses on teaching machines to learn without being programmed.
AI technology is becoming increasingly popular in the business world, allowing companies and products like Neat devices to automate manual processes that were previously impossible. For example, AI can help businesses analyze data and make predictions using natural language processing.
Another example of AI is face recognition, which can help identify criminals using facial images. However, it has been shown that this technology can be biased against minorities and racially discriminatory. As such, content creators need to be mindful of the risks associated with using AI.
Immersive Video Experience
Whether filming in the field or working remotely with video editing software, VR content creators must be flexible and independent. This is because they are constantly facing new challenges and problems that must be solved quickly to meet deadlines.
Unlike traditional 2D videos, which require you to direct viewers where to look, immersive 360 and VR videos allow them to move their heads around and explore the environment. This allows for a much more natural and realistic experience.
This increased level of immersion and engagement has been shown to improve learning outcomes. Research by Lanzieri et al. found that students using immersive 360 videos were more focused and engaged than those using 2D videos. This was particularly true for students using the videos as a form of training and simulated work environment.
Creative Video Effects
Most non-linear editing software provides a variety of customizable video effects. These effects allow editors to create an aesthetic look, enhance mood, and add "movie magic."
For example, adding an animated title or sticker can instantly grab viewers' attention. Or, a cinemagraph (animated still image) can showcase products in an eye-catching way. And using a shake or vertigo effect can give videos a unique look.
However, marketers should use visual effects carefully. They should be subtle enough to avoid drawing too much attention to themselves and instead focus on guiding viewers' eyes toward the parts of the video they want them to notice. This will increase engagement and help grow the brand.
Automated Camera Movement
Video lag is a common problem that can have severe implications for broadcasters, whether streaming live sports events or hosting a video conference call. But with the advent of automated camera movement, low-latency video is becoming more accessible.
With today's data-rich ecosystem, it is more important than ever for businesses to deliver effortless end-user experiences. This is especially true for OTT services, where viewers expect spotless omnichannel experiences across all devices.
While some fear AI will replace video creators, Lavigne argues that we should view it as a helpful sidekick. In this way, it can empower video creators to produce more creative and engaging content. And, as automated camera technology continues to evolve, it will offer even more exciting possibilities for video producers.
Artificial Intelligence For Content Generation
Over the last 15 years, video has become one of our main communication channels as user-generated content on platforms like YouTube, TikTok, and Twitch has grown to dominate social media. This shift in consumer behavior has fueled a "creator economy" movement extending into the enterprise world and driving demand for authentic video content.
AI is transforming content creation, making it more efficient and effective. It can automate tasks that used to take days to complete, giving content creators the freedom to focus on higher-level creativity and strategic planning.
AI can also help brands stay relevant and engaged with their audience by analyzing data to provide personalized and targeted content. In addition, it can also help with content writing and optimization by using natural language processing to create outlines and suggestions for headlines.
Top Tech For Very Effective Videos
Videos have changed a great deal over the last few decades. Video tech continues to evolve and improve, so businesses and entrepreneurs must keep up with the times.
