Founded on the concept that creative branding and powerful communications build strong brands, On Demand Marketing (ODM). is proof that great marketing talent does exist outside of the big, expensive agency environment and exists within all-in-one digital agencies. ODM's believe it is possible to create a brand from "the heart of the consumer". With On Demand Marketing, brands build and maintain their own momentum by being tangible in the marketplace - something that the big brand makers have failed to accomplish.
What You Need To Know About Reaching More People
Most traditional marketing strategies focus on creating a large customer base. For example, many businesses rely on SocialGreg to increase their reach on social media. However, there are certain types of customers who are less forgiving, less willing to spend and more difficult to influence. When these types of customers are more prevalent in your clientele, you need more to go up against them in order to gain leverage. Using on demand marketing strategies allows you to do that without having to spend additional resources to do so.
On Demand Marketing is a type of direct marketing that uses a very unique channel to reach a specific segment of the market. This type of marketing has proven particularly effective for multi-level marketers (maximized sales agents) because it is a direct way of connecting directly with the people who make the buying decisions. ODM is also cost effective, with no or little out of pocket marketing costs required. If done right, on demand marketing can increase a company's profitability as well as customer loyalty. Because the customer is able to see and feel the product right away, they are much more likely to pass on the opportunity to friends and others. This creates a win-win situation for everyone - the on demand marketer, the customer and the agency.
Proving Solutions
On demand marketing also provides an answer to a problem that traditional advertising is not always designed to solve. While advertising is designed to create awareness, on-demand marketing allows customers to purchase what they want when they want it right now, not when a traditional ad might be available. When on-demand marketing is properly planned, it can provide a competitive advantage to companies that are either new or small and lack the resources to advertise continuously.
Your Target Customer Defines Your Strategy
The key to on-demand marketing is to first identify your customer. Once you have identified your customer, the next step is to build a relationship with them. This may take time, depending on how tightly you are focused on getting their business. ODM is not for everyone, but if you are able to generate significant interest and build a strong relationship with your customer, on-demand marketing can be a powerful way to increase your sales.
The success of on-demand marketing relies heavily on one aspect: patience. If you are able to build a relationship with your customer and convince them that your product is worth buying right now, then they are more likely to buy immediately. As an added incentive, if you are able to provide great customer service, on-demand marketing can also be very profitable. If your services exceed what your customers already desire, they may be happy to order more.
How On-Demand Marketing Stands Out
On-demand marketing is different from traditional marketing in a few ways. Traditional marketing relies heavily on advertising in newspapers, magazines, radio, TV, etc. On demand, marketing relies on a more intimate, one-on-one approach. In traditional marketing, companies order newspaper ads or run television or radio commercials. In on-demand marketing, people order coupons or buy products online directly. The increased immediacy of these types of marketing tactics can be highly appealing to many consumers.
On-demand marketing is advantageous for marketing executives and companies that do not have the resources to advertise consistently or those that are interested in a niche market that is not currently being pursued. It is a unique form of marketing that has the potential to quickly boost sales and profitability for companies. With on-demand marketing, companies are only required to place a small amount of work to generate new business and are not required to research existing customers. So overall ODM results in less time wasted and produces a higher return on investment for marketing campaigns.
