A Guide To Having An Effective PPC Campaign

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When customer search for products or services today, Google seems to be the first place they check. Meaning if you’re a business you need to get your brand directly in front of these potential customers. 

Pay-Per-Click Advertising is a marketing approach where businesses pay for each time their advertisement is clicked, hence the name. 

This form of marketing is adaptable for many platforms and is commonly used on major search engines like Google. Businesses pay per click on targeted keywords that will trigger relevant ads to pop up at the top of page one of Google’s search results, increasing your chances of conversions. 

But that’s not all, you need to make sure you hire an effective PPC Agency that will get your ad in front of a relevant audience. Using a persuasive ad structure and a personalised approach to turn your clicks into customers! 

The primary objective of PPC advertising is to maximise your ROI. By researching your keywords and target audience, you can develop ads that drive qualified leads and maximise your budget.  Your PPC agency should monitor and make improvements on your advertisements based on performance data. With daily management of your PPC campaigns, you can start you driving web traffic, generating accurate leads, and increase your conversion rate and ROI! 

Running A PPC Campaign 

When running a PPC campaign it’s important to consider a variety of factors to ensure your ad will help you generate the most revenue, some of these factors include: 

The first step is discovering what paid channel works best for your industry and goals. Depending on your objectives this can range anywhere from: 

· Google Ads 
· Bing Ads 
· Facebook Ads 
· YouTube Ads 
· And More! 

Once you have selected a Paid Advertisement channel that works best for your business objective the next step is researching your Keywords. 

Keyword Research 

With keyword research, you can discover an accurate set of keywords that can be used to target your audience and increase your chances of conversions. The more relevant your keywords the higher chances of converting users and maximising your ROI. 

Competitor Analysis 

Another great way to figure out what keyword to choose is by researching what keywords your competitor is using. Not only can you get the upper hand on keywords but also what aspects your competitors are using for their PPC campaigns. Find out what their ad design is lacking and determine ways that you can improve your ads to generate better results. 

Ad Content Writing 

Your PPC Ads should be optimised with persuasive ad copy that incorporates targeted keywords, this increases the chance of clicks from potential customers and can move them closer down your sales funnel. 

Google Analytics Tracking 

With Google AdWords you can use Google Analytics Tracking to monitor your campaigns, here a few of the few things that you can track: 

· What Device They Are Using 
· Conversion Tracking 
· Call Tracking 
· Keyword Effectiveness 
· Bounce Rate 
· Form Submissions 

With Google Ads, you can also target potential customers based on specific data such as: 

· Age Range 
· Location 
· Device 
· Gender 

PPC Reporting & Results 

The most important part of your PPC campaigns is tracking the performance of your campaigns, this means observing and recording your results to make sure your PPC campaign is maximising its return on investment. 

Measure and monitor your PPC efforts to see what’s working and where you should adjust your budget or ad type to ensure that you’re receiving the most results for your investment. Using this guide, you can optimise and structure your PPC campaign for success! 

To learn more PPC advertising services, get in touch with a Digital Marketing Agency today!

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