As a marketer or business owner, you must have heard about lead generation and how it benefits businesses in selling their products and services. Taking it as inspiration, you can also run a lead generation campaign to get some Medicare leads.
But, you need a comprehensive strategy first. This strategy should cover everything from where you would start to where you would end. Without this in place, your campaigns are most likely to fail. So how do you go about creating a lead generation strategy? Let’s find out how to generate more healthcare leads.
Importance Of Lead Generation Strategy
Lead generation technique or process and lead generation strategy are two different concepts. The former is concerned with the tools you'll use to do something, while the latter is much more than that.
HBR defines strategy as a set of guiding principles that generate the desired pattern of decision- making. In other words, it helps you decide how to go about doing things.
There are different ways and techniques you can use to generate Medicare leads. You can run PPC ads, email marketing campaigns, SEO, Facebook ads campaigns, among other things. But how do you know where to start and which one to adopt? Not all of them will yield identical results. That's where a strategy comes in. It helps you develop a plan on how to carry out a lead generation campaign.
The strategy helps you decide when you switch from a particular campaign to a different campaign.
Without this strategy, you'll essentially be wandering in the dark and gravitating towards the shiniest object.
A lead generation strategy comprises of the following:
● Plan - This is where you plan your lead generation campaigns. First, you need to identify your ideal customers, i.e., the people who need Medicare services. Then, you use data and statistics to select the best channels to run campaigns.
● Reach - You need to map out how you'll be reaching your ideal customers.
● Act - You have to set up tracking to measure how and when online users are taking action.
● Convert - You need to set up conversion tracking as well for your healthcare leads.
● Engage - Finally, your strategy should include how you are engaging with your customers after they are marked as a lead.
Understand Your Customers Better
Generating leads by digital marketing can be expensive if you don't know who you are targeting. By targeting everyone or to an irrelevant audience, you will end up paying more than you make.
But a lead gen strategy forces you to learn more about your customers. Without that knowledge, you cannot make an effective lead generation strategy. You need to do keyword research to learn what keyword your potential customers are using.
You need to explore Facebook Audience Insight to know what they are interested in. With this knowledge in hand, you can run better lead generation campaigns across all channels.
Know Your Competitors Better
To succeed in online marketing, or in business, for that matter, you need to have a good understanding of your competitors. You need to know who you're competing with and if you can out-compete them. If you're a small business, you necessarily wouldn't want to compete with the big companies that invest millions in advertising and marketing.
Creating a lead generation strategy includes researching your competitors. You can do both online and offline competitor research to get the information.
Once you know who your competitors are thanks to lead gen, you can create campaigns different from theirs. Thus, you make the prospect's job more comfortable to pick between the two. And if you offer a better service, they'll most likely choose your healthcare company over your competitors.
Lead The Way
Creating and executing a healthcare lead generation strategy can feel overwhelming. If you are understaffed and don't have the expertise to run a lead generation campaign, it's better to hire an experienced agency. They will generate the Medicare leads for your business so that you can focus on converting the leads to customers without having to worry about the lead generation process.
