How To Utilise Local SEO

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If you are a B2B business operating across multiple states or across the country, then you should not be new to the phrase “local SEO”. Local SEO has become one of the most effective forms of marketing for B2B businesses because they have a chance of reaching focused audiences online a great method of natural SEO

Search engine companies are updating their algorithms regularly to provide users with the most relevant resulted, and one thing has become certain – the most relevant results tend to be local. Local searches are all about the intent including relevance, distance, and prominence. According to a HubSpot study, 46% of all Google searches are local. If you are a B2B company, you need to take full advantage of local SEO. 

Below are four top tips that will help you get started with a local SEO strategy and enjoy some big wins this year. 

1. Creating And Optimizing Business Listings 

The first step to take when it comes to local SEO is to create and optimize your local business pages on both Google and Bing. You can list your business on Google Search, Maps, and Bing Search through Google My Business and Bing Places. Some of the benefits you can expect to get include; 

Listing your vital business information is essential for localized search engine optimization. If you want to catch the attention of someone using local search, then a business listing is going to be the best option. When you use Google My Business and Bing Places for Business, you get the chance of letting people know your office/store/corporate address, business hours, and business logo. 

Categorizing yourself is key with local SEO. When keying in your information, you are allowed to select up to five business categories for your location with one being the primary and the four being additional categories. It is important to correctly categorize your business because this is how users are going to get accurate and specific results for the business they are looking for. Categorization is one of the factors used when ranking pages. 

Get started with posts to your page. You get the chance of advertising new blogs, events, or even new products from your website using business listing posts. To do this on Google My Business, click on the B2B website listing so you can customize it. You can include a call-to-action, images, and link to a specific page on your site. The posts are going to be there for up to seven days. If the listing is for an event, it is going to remain active until the day after the event. 

2. Getting Customer Reviews 

Reviews are important for local SEO because it is evident that Google is going to consider ranking your website when you have them. Strong reviews for your B2B is a chance for validating and showcasing your expertise, which will help you stand out from the rest. Google encourages businesses to reach out to their customers so they can leave online reviews. 

You should always respond to a review left by your customer or client, whether it is positive or negative. When you do this, it shows that your business has excellent customer service. If it is a positive review, you can just leave a “thank you”. It is important to reinforce the character and commitment of the company. 

You should be careful when handling negative reviews because you don’t want to make things worse. Be prompt, polite, and professional with all responses and followups. 

3. NAP Citations Are Important 

This might seem obvious, but it is important to make sure that the name, address, and phone number of your B2B business are accurate across all the pages. This includes; Making sure you do this for all the locations your company operates in Location details on your website 

If your listings on third-party sites, then always make sure the listings remain up to date. If your name, address, or phone number changes for any of the locations, make sure you get them updated by reaching out. According to these SEO experts, it is important to have your NAP consistent across your site, third-party sites, business listings, and directories because it plays a big factor in local SEO. 

4. Localizing Onsite Content 

You should ensure your content is relevant to the searcher because it helps in improving your search engine rankings and increasing visibility. It is important to choose location- specific keywords when optimizing your content for local search. If you are based out of Houston, make sure people know about that in the service section. When a user is searching in Dallas or a Dallas-based company, your content is going to be considered. It can be a good idea to create location-specific content for the products and services provided by your business. 

Leverage Local SEO Like A Pro

All of these tips will help you make the most of your local search engine optimisation position and bring in more leads and customers to your company in the coming year or so. Remember never to neglect local SEO in your overall search engine optimization strategy!

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