Running a business struggling to amp up website traffic can take a lot out of you as a business owner, startup founder, or manager. Especially when you have a local target audience that you just can’t seem to entice online. Much of this can be attributed to a lack of search engine optimization (SEO) at the local level.
Local SEO can help you narrow in on the right keywords, boost brand visibility, and cut out wasteful paid advertisements that lead to zero conversions. This is why over 63 percent of companies invest in SEO services.
Utilizing local SEO strategies can connect your local business with the right target audience, increasing website traffic, as well as in-store traffic and sales.
“As the majority of commerce migrates to the web, your company’s digital footprint is even more important than its physical storefront,” explained Australia based local SEO services agency Brafton. “Local SEO boosts your organisation’s online visibility so search queries and leads are continuously in touch with your locations, products, services and differentiators.”
With this is mind, local SEO is not every business owner or manager’s forte. In fact, search engine optimization is challenging to master. It is certainly an art, making it essential to bring in local SEO services experts to get it done right.
To hammer this point home, we compiled a few reasons local SEO services maximize local business return on investment (ROI). Let’s dive in to get you locally listed on Google and other top search engines!
1. Local SEO Drives Organic Growth — Decreasing Paid Ad Budget
As a local business owner or manager, you probably don’t have a massive marketing budget. This makes it very important to pick marketing strategies that will generate the best ROI.
One of the many costs of running a local business to drum up more customers is paid advertising. However, this can be expensive with little to no return. Investing in local SEO may be a better plan of marketing action, since it emphasizes organic growth while decreasing dependency on paid ads.
When you do local SEO right, you’ll find a far better ROI when compared to paid advertisements of any kind. In fact, 80 percent of search users ignore paid ads in search results.
Want to lower your paid ads spend and increase traffic organically? Local optimization is the key.
2. Consumers Use Local Searches To Find Businesses
Over 90 percent of consumers perform local searches to find businesses. This makes local SEO services essential, because local optimization pros know how local search works.
Google algorithms give local businesses a leg up when keywords are searched. For example, if you are in Sandusky, Ohio and search for “plumbers” Google will automatically display search results for plumbers near you.
There is no longer a need to search for “plumbers Ohio” or “plumbers near me” anymore. Google automatically assumes that is the searcher’s intent based on GPS and location based algorithms.
Local SEO experts understand these algorithms better than anyone. This allows them to develop and manage local SEO strategies that maximize ROI for local businesses.
3. Mobile Is Extremely Important For Local SEO
Mobile devices have become the norm, and most people search for businesses via their mobile devices. And since mobile devices are locational, local businesses will be the first to pop up after a mobile search query.
Local SEOs know how to optimize businesses for local search. This includes Google My Business listings, local optimization tactics like utilizing addresses and phone numbers to help Google index better, and voice search optimization.
Local SEO services know how to tweak optimization strategies in order to target mobile searchers for increased leads and customers. This can have a serious impact on your business’ revenue.
4. Local SEO Experts Know Local Trends
Businesses in the same industry and niche can be pretty similar. They may even be in different areas of the state or country. But most of those similar businesses share the same keywords. The local trends are what set those businesses apart.
These local trends can be phrases and terms that are only popular, and used, in a specific area. Local SEO experts know the local trends and are able to include those specific terms and phrases within the keyword strategy.
The SEO company you choose should be tapped into the local trends in your area. This can ensure maximum ROI, growth, and business success.
5. Traditional Marketing Strategies Losing Traction
Local SEO is essential to local businesses because the traditional marketing strategies that once worked locally are going out of style. For instance, newspaper ads are no longer generating the ROI they once were. It would be far better to focus on organic growth via local SEO to see big time results.
This makes working with local SEOs a must-do. If your business is still relying on traditional marketing, you could be losing a lot of customers to competitors in your area that are focused on local SEO.
Wrapping Up Local SEO Strategy
The above 5 reasons local SEO services maximize local business ROI are only the tip of the iceberg. There are certainly more reasons why your local business needs to optimize online via local SEO strategies. In today’s digital world, it is a must. What is your local SEO plan?
