Bring Your Flower Shop Into the 21st Century With These 5 eCommerce Marketing Tips

flower shop business ecommerce store sell florals online

Ecommerce is huge. Trillions of dollars are made each year through e-commerce, and any business can make the most of it. 

You might be wondering how you can make your flower shop more successful online. The great thing is, it's easy to get started, and with the right strategy, you'll be well on your way to maximizing your use of the web to help run your business. 

Please keep reading for our top tips on how to get your flower shop online and selling with an e-commerce store! 

1. Utilize Social Media 

Perhaps the main reason people like flowers is because they look great, right? 

As a result, it makes sense to share photos of your stock online! Use Facebook, Instagram, and other platforms to show off your flowers and connect with potential customers. 

More people than ever are following their favorite brands and companies on social media, so you may as well get in on the action yourself! 

Do you have a specific niche? Do you specialize in certain flowers? Let everyone know by posting on social media. 

2. Make the Most of Google Ads 

With Google Ads, you can promote your floral business to your target market. 

Small, local flower shops can narrow down the location so only people nearby will see your ads, and you can target your ads at certain demographics. No matter your target audience, you can aim your ads right at them! 

Search ads are a good starting point — if you want to appear on the first page of search results, you'll probably need to pay more for specific keywords while making sure that your ad is readable and engaging too. 

3. Start a Blog 

If you want to attract organic traffic to your website, blogging can really help. When people stay on your website for longer, search engines will rank you higher, meaning you're likely to be seen by more users. 

If you've got plenty of engaging content, a potential customer is more likely to keep reading and stay on your website for longer, therefore boosting you up those all-important search results. 

4. Use Emails 

As important as social media might be, don't forget about email marketing either! 

On your website or social media profile, offer people the chance to sign up to your email marketing list — perhaps entice them with special offers or a competition. 

Once you've got their email addresses, you can send them emails to keep them informed and ensure that your business is never far from their mind. Is a special occasion coming up? Remind your customers that you've got an offer or let them know what you've got for sale! 

5. Make Your Website Great 

Don't neglect your website! Maybe you've got a website, but it looks like it hasn't been touched for a while, or you haven't made one yet. 

Either way, you need a great up-to-date website! Think of your website as a virtual front-of-shop display — it should reflect your business and be easy-to-read and engaging to attract customers. 

You could start selling flowers or advertise a flower delivery service if you really want to make the most of your website. Consider funeral floral arrangements, for example — somebody in need of one might feel more comfortable ordering online at a difficult time. 

Bringing Your Flower Shop to Life Online 

When it comes to making your flower shop successful online, these are just a few of the key things to do. It's by no means an exhaustive list for selling flowers online, but you should see success when following our tips! 

If you're after more business advice for your floral business, you're in the right place! Check out the rest of the posts on our blog today to help your flower shop grow online.

Bootstrap Business Blog Newest Posts From Mike Schiemer, Partners, And News Outlets