4 Email Marketing Tools Essential for Business

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Are you looking to step up your email marketing game in the coming year, but aren't quite sure how to do it? Email marketing is one of the best ways to help your business grow. 

It allows you to create personalized content, generate traffic to your site, increase leads, and better communicate with your audience. But, in order to launch an effective email marketing campaign, you need the right email marketing tools. 

Emailing platforms like Mailchimp, Constant Contact, iContact, HubSpot, or Salesforce are givens. But what other top email marketing tools do you need to succeed?

Check out this guide to discover the top email marketing tools that are essential for your business. 

1. Parsey 

Parsey is an email parser that allows you to automatically pluck new leads out of your emails, decrease data entry requirements from your emails, and move new order confirmations into your shipping software. 

Basically, an email parser allows you to analyze an email's content and then pull out individual pieces of data from each section of the email. Then, you can send this data to another platform such as Google Sheets or Salesforce. 

Parsey allows you to cut down on the amount of time you need to spend scouring through emails for data points. You can check out their website for yourself to learn more about their emailing excellence. 

2. ActiveCampaign 

Active Campaign is another email marketing tool that every business needs. This is an all-in-one sales and marketing tool that allows you to manage your sales, engage in live chat, and automate your emails. 

In addition to allowing autoresponders, ActiveCampaign allows you to automate your contacts and lists, and it can sync with your CRM system. This email marketing tool also comes with a customer messages feature that allows you to send targeted messages directly to your website visitors. A subscription to ActiveCampaign starts at just $15 per month. 

3. Moosend 

If you're new to email marketing and are looking for a tool that's beginner-friendly, then Moosend is for you. 

Moosend offers a visual campaign builder, well-designed templates, AI cross-selling recommendations, and even weather-based triggers. If you run a small agency where you don't have a lot of time for client or internal training, Moosend is a great option. 

If you run a nonprofit, you have even more of a reason to use Moosend, as they offer a 25% discount to all verified nonprofit agencies. This means you could pay as low as $7.50 a month for this email marketing tool. 

4. Benchmark 

Benchmark is an email marketing tool that allows you to send up to 14,000 emails per month to as many as 2,000 clients. This email marketing tool offers easy-to-understand reporting, starter programs in drip campaigns, eCommerce integration tools, and responsive templates. 

And, best of all, Benchmark email marketing software is completely free. While there's a paid version that will give you all of the bells and whistles, the free version gives you pretty much everything you need to run a successful email marketing campaign. 

Email Marketing Tools: Which Ones Will You Use? 

Now that you know about the top email marketing tools, it's time to choose which of these tools are right for your business. With the help of the above emailing tools, your email marketing campaign will go off without a hitch.

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