If a picture speaks a thousand words, then a video will scale it up to a million. Most people assume that video production and film making is the same thing. However, it is not valid. Video production is a modern technique for creating video content. It employs digitally recorded images instead of applying them on film stock. Video production companies are benefiting from a variety of equipment to enhance the quality and output of the work. The need for corporate video production in Australia has increased as people want to keep memories they can watch. With such a broad market, companies have to be at their best. The process of taking such videos is tedious and requires sufficient time before you could get your package. Being the primary currency for engagement, many people have joined the industry and are creating these products. However, it will take commitment, discipline and skill before you can become a professional,
The 5 Phases Of Video Production
1. Development
The first step to take when you venture in corporate video production in Sydney is to have a sit down with your client. Some might have an idea of what they want based on what they have seen on the internet. However, the chances are that you will meet clueless clients. Either way, you must have a set of questions to guide you through the conversation. The course should generate accurate answers, thus less risk of inaccuracies. Find out why they want the video for starters. It could be for marketing purposes, as a teaching aid or maybe for remembrance. Once you establish the reason, you will know how to package it. Confirm the kind of audience that will be in the video. The number of people plays a huge role as it will determine the range of preliminaries.
Additionally, find out the kind of message the video should deliver. You will get more insight on what to focus on to let the news get across. Confirm your client’s expectations of the outcome and lastly the location for publication. The choice of site is a big influencer on the kind of output or how viewers would perceive the video. Once you have this data, you can proceed with the development. The package should consist of the idea, time frame, plan and financial input. Upon approval by the client, you move to the next stage.
2. Pre-Production
The focus of the pre-production is to create a sustainable base for the actual process. There are a couple of steps the experts take to warranty that everything will fall in place on the big day. While making references to the development package, they have to create a script; it is the hardest of all other tasks. Second-guessing here can be detrimental to the whole project. Once you get it right follows the creation of storyboards and coming up with a production schedule. Depending on the kind of video the clients wants, there might be a need for hiring people, thus an audition to handpick the perfect talent. If you are lucky, this could take a shorter duration. Immediately after spotting the ideal personality, proceed with cast preparation. Set up a crew to aid in the various activities. Most times, these come on hire. Outsource for the suitable equipment as this varies depending on the kind of needs at hand. Visit the location of the publication and secure it then finally choose the wardrobes. The pre-production stage is the toughest and longest. It requires critical attention to details; otherwise, it can all go wrong.
3. Production
Corporate video production might seem an easy task, but there’s more than what meets the eye. Experts in the field with a sound understanding of the concept know when to capture the video assets. From the minute the camera rolls out to completion, you need to have every little but essential aspect in your possession. Production might take time, but if everything goes as planned, the work becomes smoother.
4. Post Production
After production, the crew will all disperse, leaving the experts to the final work. Capturing an idea alone isn’t sufficient to create the kind of product as per a client’s specifications. There has to be an addition of other factors like animation, music, audio effects, and adjusting of the sounds. The editing is quite a critical part. If necessary, you can add titles and create special effects and make it into a public material. For the sake of copywriting, it is vital to add credits at the end of the video. When you feel it is ready for exposure, release it to the public.
5. Marketing
Marketing is the last task of corporate video production companies. A video becomes useless if it doesn’t get to the target markets hence the need for distribution. A marketing team will use their skills to achieve this goal. The approach varies depending on the kind of video content and scope.
As seen above, video production is an extensive and also expensive job. Clients have to part with a considerable amount of money if indeed they want the best. In such a setting, production scale and shooting styles vary widely. The choice is entirely dependant on the size of the crew, which will determine the extent of coverage for the content. It can either be a one-person show or a multiple set up comprising of the crew and support staff. There are no standard techniques employed when shooting. The experts decide on the best method for the achievement of a proper output.
Video production services offered by the relevant companies will vary from one project to another, depending on the kind of preferences that a client has. You need to have an in-depth understanding of why you need the corporate video. The company will be able to deliver if they start well from the developmental phase. Additionally, numerous corporate video production companies can pose challenges when making settlements. Ensure the organisation that you choose to engage has the experience, tools and references. You can ask to view some of their previous work to ascertain the rate of success.
