Is Hiring a Marketing Company Worth It? (The Answer Is Yes)

is hiring a marketing company worth it hire advertising agency

Are you worried that your competitors are getting more customers than you? You have reason to be concerned if you aren't investing in marketing. 

Studies show that companies spend an average of 11% of their revenue on their marketing budgets. If you aren't out there with them competing for customers, your business runs the risk of being left behind. 

If you're wondering why a marketing company is worth hiring, this post will help. Keep reading to learn all the things that make a marketing agency worth doing business with. 

Get a Larger Skillset 

There is a lot that goes into a marketing campaign. Yes, you can hire one person to come up with the plan. However, you'll still need copywriters, graphic designers, and others to create the best campaign possible. 

The problem with doing that yourself is you need to hire more people. It's tough to find one person that's great at every part of the process. 

When you work with marketing companies, you have access to all that talent. They've already done the hard work of finding and vetting marketing experts to do the job. All you need to do is tell them what you need, and they'll handle the rest. 

Save Money 

You won't only save time from finding a team when you hire a marketing agency. You'll also save money by not needing to hire people yourself. 

It's important to understand that you aren't only responsible for payrolls. You'll need to cover healthcare, time-off, and other benefits. It's hard to find the best talent if you don't show people that your company is worth working for. 

Not only that, but you'll also lose money if you hire the wrong person for the job. If you don't have marketing experience, it won't be easy to distinguish between the winners and losers. The hiring process is expensive, and you'll need to do it again if you make the wrong choice. 

When you hire a marketing company, the only payment you'll need to make is for your monthly retainer and ad budget. This amount is usually much lower than the cost of doing things yourself. 

Get Access to the Best Tools 

There are a lot of tools available for marketers today, especially in the digital world. The problem is that most of these tools have a monthly cost associated with them. 

You might be able to afford one of these tools, but not every company has the budget to get what they need to succeed. If you work with a marketing agency, you can take advantage of the best tools on the market. 

Since a marketing agency does nothing but marketing, it makes sense to invest in online tools. You can use their access to these tools to help your marketing campaigns become successful. 

Start With More Data 

Marketing isn't something you can pick up and expect to become profitable straight away. Most of your ad campaigns will likely lose money when you first start. You won't become profitable until you get your initial results and optimize your campaigns. 

You can speed this process up by working with an agency with experience in your industry. They have likely already worked with companies similar to yours before. They should have data available about your target customers. 

This data will help an agency craft your marketing campaigns. You'll be able to create more targeted ads that move you to a positive return more quickly. 

Scale Quickly 

You have a lot of options in the marketing world. Digital marketing alone has tons of ways to market your company. The question is, can you learn them all yourself? 

It takes time and money to master each marketing channel available to you. While some concepts will carry over to other marketing avenues, you'll still have a learning curve when you start something new. 

A marketing agency has a team of people who have experience with every marketing channel out there. Once you find a winning campaign, an agency can quickly modify it and push it everywhere. You won't need to spend any time learning how to work with other marketing platforms. 

Get a Fresh Perspective 

It isn't uncommon to get tunnel vision when you work on something for a long time. You get close to the business, so you want to believe that everything you do is working and beneficial. This thought process can only hurt marketing campaigns. 

Bringing in marketing experts will offer a fresh perspective on the process. They aren't emotionally tied to your company's success, which means that they'll provide an unbiased look at your marketing efforts. 

It's also hard for team members to offer disagreement when they believe their jobs are on the line. A marketing agency doesn't have this issue. You pay them for results, so they'll tell you what you need to know. 

No Need for Training 

If you're looking for quick results from your marketing campaigns, you can't afford to waste time getting started. Unfortunately, even if you hire a marketing expert in-house, it will still take them some time to get acclimated to your company. 

You don't need to waste any time with an expert marketing company. If you find an agency that has experience in your industry, they'll be able to start your campaigns straight away. You won't need to spend time training new members of your team. 

An outside agency also means you will have less to learn yourself. It's hard to manage a team when you don't understand the process. With an agency, you typically have one point of contact to handle the business side of things while their team runs your campaigns behind the scenes. 

Don't Underestimate the Value of a Marketing Company 

You can't afford to rely on customers finding your business. You need to always have marketing campaigns running to keep new customers incoming. Get in touch with a marketing company today to learn how they can help bring new customers through the front door. 

Are you interested in learning the newest marketing tricks that work today? Read our latest blog posts to learn more about hiring marketing agencies and advertising firms.

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