5 Things to Know About the Importance of SEO

importance of seo

Did you know only 19% of online shoppers don't turn to Google before looking into a new idea or product? 

Did you also know that SEO is the key to the results you see after you click search? 

Lucky for you, we're here to tell you five benefits and prove the importance of SEO in your marketing strategy. Keep reading, and you will be well on your way to SEO superiority. 

1. Primary Source of Website Traffic 

When you aren't directing people to your website with ads or social posts, the biggest aspect of your site's performance comes from organic search on search engines. 

Google owns about 75% of the search market, therefore setting the standard and guidelines for SEO. 

When you follow the SEO guidelines for Google and other search engines, your site is more likely to appear at the top of the search list. This means there is a high tendency for your brand's website to be found and clicked on by organic Internet users. 

2. Higher Conversion Rate 

If your website is being ranked well by the search engines, future customers will likely easily find your site. The more customers see your site in the search results, the more familiar they become with your brand, products, and services, and the more likely they are to convert from view to purchaser. 

If increasing sales is one of your main goals, you need to understand the importance of SEO for website. You can check out this page for specific tips on implementing a successful SEO strategy. 

3. Increase Brand Awareness 

You can't promote your business without having brand recognition. If people don't know who you are, they aren't feel enticed to check out your products or services. 

The importance of SEO relies a lot on the importance of branding. 

When your website is easily found on Google and other search engines' search results pages, viewers become familiar with your brand and therefore become more inclined to use your business. When these leads recognize your brand, there is a higher tendency for the link to get clicked. 

4. Long-Term Marketing Strategy 

Along with branding, SEO can play a huge role in your overall marketing strategy. 

SEO isn't going to be an overnight solution. It will take time to implement the most important aspects of SEO, like content marketing and keyword optimizing. The main aspect of SEO marketing is using keywords that correlate with your brand and work them into your content on your website. 

While an SEO strategy takes time, it can also be one of your most evergreen marketing strategies with long term success. 

5. Building Trust and Authority 

Every brand should have the goal to be an authority in their industry. They should strive for users to look to them first. 

Naturally, when something shows up first on your search results, you're likely to click and trust it as a reliable source. This is extremely important when trying to create your foundation as a trusted company in your market. 

Your SEO strategy should establish a foundation with a clean and beautiful website that effectively streamlines your user's experience while also proving your credibility and brand to the user. 

Establishing your brand's authority takes time, and you should go into the strategy with patience and commitment. 

And That's Just a Few Examples of the Importance of SEO 

The benefits of search engine optimization are endless due to the way increasing your SEO strategy optimizes your entire marketing strategy from your website, online ads, and even social media strategies. 

Now that you understand the importance of SEO, it's time for you to implement it and become an optimizing master! Visit the SEO section of the Bootstrap Business Blog for more tips to grow your Google traffic.

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