No matter what industry you are in, marketing is one of your most crucial investments. Business analysts recommend that companies spend between 5-10% of their overall revenue on marketing, as this is the best way to engage your target audience effectively.
However, simply buying up ads will not suffice. Just as the amount you spend is crucial, so is where and how you spend your money on marketing. One of the most effective ways to get the most out of your marketing budget is to hire a marketing agency.
Hiring a marketing agency will leave your marketing in the hands of experts, ensuring that you can focus on growing your business. If you are not convinced, here are five essential reasons to hire a marketing agency today.
1. Access the Marketing Resources of a Fortune 500 Company
One of the best things that marketing agencies can offer is unparalleled access to resources. By hiring a marketing company, you automatically gain access to the technology, expertise, and manpower that they can offer. This extends far beyond software.
For example, the experiential marketing agency Purity can instantly provide you with brand ambassadors and staff to enhance your brand on the street. These are the kind of resources you simply cannot mobilize with an in-house marketing team.
2. A Marketing Agency Will Guarantee Cost-Effectiveness
Some people might balk at the idea of hiring a marketing agency simply because of cost concerns. However, outsourcing your marketing efforts may well save you some serious cash over time. Studies have shown that the cost of training new employees specifically for marketing purposes can cost businesses more than $300,000 a year.
This is considerably more than anything you would spend on a marketing agency. In-house marketing contains hidden costs that often outweigh the costs of simply hiring a marketing team to do the work for you.
3. Track Your Progress and Measure Your Results
If you're still wondering why hire a marketing company, consider the growth opportunities of doing so. A marketing agency will be able to offer in-depth, real-time feedback and analytics on every aspect of your company's public face and marketing efforts.
You will be able to better understand your target audience and learn exactly what you need to do to turn that audience into lifelong customers.
4. A More Efficient Team
Hiring a marketing agency takes the labor-intensive and time-consuming work of marketing out of your hands. Your team will no longer have to waste valuable hours on half-hearted social media campaigns and newsletters.
Instead, your marketing agency will be there to commit 100% of its efforts on growing your company. This will make your team leaner and more efficient, providing them with more time to focus on their actual jobs.
5. An Invaluable Outsider Perspective
Finally, it is worth emphasizing just how important it is to have an outside perspective on your company. When growing a business, it is all too easy to become insular. You can often think that you have a winning strategy simply because you do not have an outsider around that can point out what you are doing wrong.
A professional marketing agency will not mince words. They will tell you what you are doing wrong and exactly how to improve. This is a truly priceless service to market and brand your business better.
Essential Marketing Advice at Your Fingertips
Hiring a marketing agency is just one of the simple things that you can do today to enhance your growth and engage with the customers you need to engage with. However, that's not all you can do with a marketing agency or digital firm.
It is also crucial to stay informed and on top of all of the latest trends that affect marketing in your industry. For this, make sure to consult our expertly-curated Marketing guides today.
