7 Common eCommerce Mistakes and How to Avoid Them

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Are you looking to improve your eCommerce business? 

Ecommerce is a great business model to go for nowadays. With the pandemic going on, more people are comfortable doing their shopping online than doing it in person. This is why many e-commerce businesses are becoming successful. 

However, not all of them are finding success. This is most businesses are falling for the common eCommerce mistakes. Your business is also in danger of falling for these mistakes if you don't know what to look out for. 

With over 24 million eCommerce business all over the Internet, you don't want yours to lose favor and get lost among them. Knowing about these common mistakes is a great way to prevent this from happening. Read on to learn what these common e-commerce mistakes are and how you can avoid them today. 

1. Bad Market Research 

Most business owners think that people will buy their products as soon as they put them up for sale. This often results in many businesses having product listings that lasted much longer than they wanted them to be. This happens because most business owners don't do any market research before launching their website. 

Doing your market research is what lets you know whether people are looking for your product or not. Doing this before launching your website and selling your products allows you to plan ahead. It's a great way to ensure that your business will survive the first few months of its launch. 

A great way to do this is by looking at what your competition is doing. Looking at how they're doing it will allow you to see how they're thriving in the market. They know their stuff since they've been in the business for a good amount of time longer than you have, after all. 

Doing this also allows you to learn how to target your audience. It's helpful when your service is a niche like with automotive eCommerce and such. 

2. Poor Page Optimization 

When a customer visits your website, they expect the best experience while they're shopping. This makes it important to optimize your website as much as you can. A poorly optimized website will only lead to customers getting impatient and frustrated. 

A good way to optimize your page is to reduce the plugins that you're using. Using only the essentials reducing the processes that your page has to go through. This makes each of your pages load faster when browsing through your website. 

Making sure that your website is easy to navigate is also important. Customers don't like going back and forth through different pages to get to a product they like. Keep it simple, and make your menus clear, or else your customers will leave out of frustration. 

And making sure that you don't have any broken links is also important. Once a customer can't reach a specific page on your website, they're likely to leave right there and then. 

It's also worth it to make a mobile-friendly website. More people are browsing the Internet through their smartphones. Making a website compatible with mobile devices makes it easy for them to browse it. 

3. Having Bad or No Product Description 

Your products may be great, but no one will buy them if they don't know what it does or what it's about. This makes it important to write a good product description for them. This way, people are more informed, increasing the likelihood of them buying the product. 

This also applies to the product image you put up in your store. No one will want to buy something that looks blurry. This only makes it look like you are an unprofessional eCommerce store. 

Uploading high-quality images is the way to go for eCommerce sites. It can be quite an investment, but it will be worth it for your online store. 

4. Checkout Process Is Too Complicated 

Once a customer finishes their shopping spree, they expect a smooth checkout process. When they're asked to make an account to proceed to checkout, though, they'll leave, instead. This is because no one wants to go through another process when they're about to wrap up, no matter how short it is. 

If you want to have them sign up, ask them to leave their email address, instead. This way, you won't impede the checkout process. You can then send them an email asking them to sign up for your website. 

5. No Branding Whatsoever 

You may have a great first month after the launch of your eCommerce business. In most cases, this success doesn't carry over to the next month. This is because most businesses don't do any branding on their website. 

Branding is important so that people will remember you as a business. This way, you will have repeat customers along the line. A simple way to do this is to have a catchy business name. 

Incorporating it into your domain name makes it easier to remember. It's a great way to embed yourself into the mind of your customers. 

6. Poor Customer Service 

A big mistake that most businesses do is not spending enough time on their customers. They're the life and blood of your business, so it's best that you give them time when you can. They're likely to have a lot of questions about your products as you launch your website. 

Not having these questions answered will make them feel unimportant. This is enough to dissuade them from buying from your e-commerce shop. 

Take the time to communicate with them. This may be enough to push them to buy from your e-commerce store. 

7. Not Giving Any Incentive to Buying 

A big reason for customers to buy something is because they have an incentive to do so. Things like discounts or specials are enough to convince a customer to spend on something. Not giving these incentives will have a big impact on your sales. Simple things like free shipping is a good way to go about this. It costs little on your end and is enough to make customers go crazy. 

Avoid These Common ECommerce Mistakes Today 

Prevent these common eCommerce mistakes from hindering your progress. Doing this will ensure that your online shop will thrive and will scale on the Internet for years to come. Read about these common mistakes and ensure the success of your online retail business now! 

Do you want to learn about more ways to improve your online store marketing strategy? Check out more of our guides and posts to learn all you can about e-commerce marketing today! Visit the Digital Marketing section of the Bootstrap Business Blog to learn more about common ecommerce mistakes to avoid along with top online retailer strategies to utilize.

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