How to Build Customer Trust Through Transparency in Business

how to build customer trust transparency in business

Almost three-quarters of business leaders believe customer trust is paramount to company success. It’s no surprise either. In today’s world, more people than ever before need to trust a brand before they buy from it. 

That’s where transparency comes into play. Being open and honest will fast-track your way to earning customers’ confidence. 

The tricky bit’s knowing how to embrace this particular approach to business. Want help doing exactly that? Keep reading to discover the best ways to boost transparency in business. 

Play the Long Game 

The first thing to know is that transparency in business operations involves a consistent effort. It’s an ethos and approach as opposed to a useful trick you can whip out at certain times. 

In other words, building trust through transparency takes time and commitment. Don’t expect instant results! Play the long game, though, and you’re sure to come out on top. 

Be Transparent With Employees 

It’s worth mentioning that transparency shouldn’t just be about your customers. To truly adopt this approach to business, you should incorporate a culture of openness with your workforce as well. 

Being transparent with your team eradicates rumors and shows that you trust and respect them. Employees will appreciate that honesty and feel happier at work in the process. Their positivity can then trickle down to the consumer. 

Don’t Pick and Choose 

Like speaking in a court situation, running a transparent business requires the truth, the whole truth, and nothing but the truth. Strive for openness at (almost) every turn. This shows the world that you have nothing to hide, which is a natural boon in terms of building trust. 

The only exception to this comes in the realm of business and/or personal secrets. 

For example, a famous restaurant shouldn’t reveal the secret family recipe of its most popular dish! Likewise, printing custom name tags with the managerial team’s childhood nicknames might be amusing for the workforce, but it’s probably taking transparency a step too far. 

Admit Your Failings 

It’s always tempting to brush past your failings in business. For instance, whether you’re talking to investors, employees, or clients, you might ‘forget’ to mention the latest financial losses or a recent decision you made that back-fired. 

To really build trust, though, it’s crucial to own up to everything. 

Only then can you expect people to believe what you say! Furthermore, having the humility to admit your failings and ask forgiveness may even endear your business to others. As opposed to hiding the truth and being exposed at a later date, it’ll help your brand in the long term. 

Time to Build Trust Through Transparency in Business 

Customer trust is a core ingredient to business success these days. And transparency is one of the most effective ways to develop it! 

We hope the ideas in this post have shed some light on the art of being transparent in business. Keep them in mind and you’ll be on your way to newfound transparency in business in no time. Remember that sunlight is the best disinfectant!

Want to read more articles like this one on business ethics? Search the ‘Startups’ section of our Bootstrap Biz Blog now to learn more about the value of transparency in business.

Bootstrap Business Blog Newest Posts From Mike Schiemer, Partners, & Blog Outreach Services