6 Social Media Marketing Errors To Avoid In 2020

social media marketing errors smm mistakes to avoid

Nowadays, Social Media Marketing (SMM) is one of the most effective marketing methods for almost all business models in the UAE. With SMM, business owners can establish and maintain a connection with their customers. 

By using Social Media platforms, you can address all questions and concerns your customers might have very quickly, thus improving the quality of your customer support. 

Furthermore, social medias are one of the best places to promote your services or products as well. 

However, it is not as easy as it might seem. 

Many social media Marketing errors can seriously harm your business' reputation, thus lowering your profits. To avoid these, you can either hire a professional Social Media company in Dubai or avoid the following Social Media Marketing mistakes: 

1. Not Having A Clear Plan 

If you plan to use Social Media Marketing to help you gain more customers, you need to have a digital marketing strategy (plan)

For starters, you should make several buyers persona avatars, which will simulate various groups you wish to target. Then it would be best if you decided which of the SM platforms you want to use to promote your business. 

Once you have done this, you should set the goals you wish to achieve in the following months. Analyze the results of your SMM methods, and invest more resources into the marketing methods that bring you more profits. 

Even though this all seems logical, many Social Media companies do SMM without a proper marketing strategy (plan). 

2. Using Low-Quality Visuals (And Videos) 

The most important segment of every Social Media post is its visual part. If you run a serious business, then your visuals must look professional. 

To create professional-looking visuals and videos, you need either professionals to do the photography and videography part. Furthermore, you will need a bit of graphic design skills as well. 

So, if you opt for a DIY option, you should be able to capture perfect photos, edit them in Photoshop or any other similar tool and make visuals that follow the latest trends. 

The other option would be to hire some of the Social Media companies in Dubai to do this part for you and help you maximize the benefits of SMM. 

3. Not Mixing Your SMM With Other Marketing Channels 

Another frequent Social Media Marketing error is using only one marketing channel. 

Use your Social Media Marketing efforts and combine them with a blog, affiliate marketing, or any other channel that also drives traffic to your website. 

This will improve the online presence of your business, thus maximizing your marketing potential. 

Keep in mind how you tailor your content, as not every promotional message is fit for every marketing channel

4. Neglecting Proofreading 

For your business to appear professional on Social media, you must not allow any typos in your posts. 

Sometimes, even the smallest typo can cause serious damage to your brand's reputation. 

Therefore, double-check your content before posting it, or hire a proofreader to do it for you. 

5. Mistaking "Likes" For Potential Customers 

Many business owners in the UAE believe that the number of followers equals more sales via Social Media channels. But, this is not quite right. 

According to marketing experts, you should only invest in getting more followers if you start a profile on Social Media platforms from scratch. The reason for this is that many people see the number of followers as a vote of confidence towards a particular business page. 

However, if you just keep on building the number of followers attracting people who are not interested in your services, you will not get many new customers. It is way better to focus on creating valuable content related to what your business has to offer. 

Even the smaller number of followers interested in your services will get you more sales than having a large number of followers not interested in what you have to offer. 

6. Not Updating Your SM Profiles Regularly 

When you decide to invest in Social Media marketing, you should be aware that your Social Media profiles will soon start to get much traffic. And if your potential customers visit your business page and see that the last post was months ago, they will leave and go to your competitors. 

Therefore, you must keep posting your content regularly. Many Social Media companies suggest posting 5-7 posts per week on platforms such as Facebook and Instagram. 

Social Media Marketing Can Be Awesome If Used Properly 

Social Media Marketing is a powerful tool every business owner should use to grow their business. 

However, social media has to be used in the right way, or it could cause serious damage to your business. 

As long as you avoid these social media marketing errors we mentioned today, you should be fine.

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