Are you a business owner looking for an affordable way to market your company?
In today's digital age, many businesses tend to look towards internet marketing first. Businesses will spend over $125 billion on digital marketing by next year!
Digital marketing should be a part of your advertising budget, but there are other affordable ways to market your business.
Read on to learn how to use advertising buttons as a tool to market your company!
Brainstorm an Effective Tagline
Pinback advertising buttons can market your business by including a catchy phrase or tagline.
Do you have a short phrase or another set of words that have become synonymous with your business? Including this on your button can be a great complement to other products you use to market your brand.
Your tagline should be one that gives another person a better idea about what you do and how it is different. Ask yourself, 'How will someone that doesn't know anything about my business react to this?'
The answer to this question should help guide your use of a tagline on your button.
Use a Creative Design
You goal should be to create a button that your customer or potential client will wear more than once.
A way to make your button a better marketing tool is to use a creative design for use now and in the future. Take time to design a creative button but one that also appeals to the full range of your customer base.
If you don't have the skill set to do this on your own, consider hiring a professional with experience designing a variety of products.
One way you can make your buttons an important part of your marketing program is to reward your customers for wearing them into your business. Consider a promotion like a percentage off of a customer's purchase if they are wearing your button!
Take a Long-Term Approach
Your advertising buttons shouldn't be distributed to other people for the sake of handing them a promotional item for your business.
Taking a long-term approach to how you will incorporate these into your marketing campaign will make this investment worth your while as a business owner. Will your buttons be something that withstands the test of time? Will people wear these a year from now or collect them decades later?
The answer to these questions will give you a better idea of whether your advertising button will be the kind of item that withstands the test of time.
Wrapping Up: The Importance of Advertising Buttons
Advertising buttons are a great way to market your business on a budget.
Before you begin distributing these advertising buttons, you should consider how they will resonate with your customer base now and into the future. By taking a realistic look at your target market, you will find ways to connect with them in a fun way.
Are you interested in finding other unique ideas for how to grow your business? Check out our blog posts section for helpful business advertising tips and tricks to help you market your company!
