Think of Nike. What first comes to mind? The Swoosh, no doubt.
Think of Apple. What hits your mind first? The world-famous apple with a bite taken out of it, right?
Such is the power of a company logo. However, not just any logo evokes a similar reaction. There are millions of companies across the globe and only a handful can say they have truly memorable and powerful logos.
If you’re in the process of designing a logo for your organization, you want it to reach the levels of Nike’s Swoosh. This might seem impossible to pull off, but it’s doable.
Continue reading for a couple of tricks you can use to make a powerful logo.
1. Minimalism Is Key
All great logos have one thing in common: minimalism.
No, seriously. Just think of the best logos and you’ll quickly realize that they don’t have much going on. No clutter at all.
A minimalist logo is easy on the brain, which means people are more likely to memorize it. An easily memorable logo can give your business an edge in a competitive marketplace, especially when it comes to marketing and advertising.
2. Think Out of the Box
Of course, logic has it that your logo should at least give off some information about the nature of your business. For instance, if your logo has some pieces of furniture, you probably have a furniture store or woodworking business. If your logo has a symbol of a home, you’re certainly a real estate agent.
Most experts will recommend that you stick to a logo that makes sense the moment someone sees, but then thinking of some of the world’s greatest logos, this doesn’t apply.
Let’s go back to Nike’s Swoosh, for instance. Show it to someone who has never heard of Nike and chances are they won’t tell it belongs to a footwear and apparel company. Perhaps a company in the education services sector?
This is why you need to think out of the box when designing your logo. Sure, this can result in a logo that doesn’t work, but it can also result in a logo that helps your company stand out from the crowd.
3. Use Colors Effectively
Color influences our feelings, moods, and behaviors.
However, this isn’t always the case in a marketing context. It’s why Nike can use a black on its Swoosh, a color that’s often associated with evil, and still get away with it.
That being said, when choosing a color for your logo, it’s better to err on the side of caution than take a bold step that can easily be misinterpreted.
Take the simple path. If you’re a solar energy company, for example, stick to green, since this is the color that symbolizes the environment.
4. Use Professional Tools
You don’t have to be a professional designer to create an outstanding logo. However, you do need to use professional tools.
Adobe Spark’s free logo maker is an example of a tool you should be using. You’ll gain access to lots of features, templates, and other resources that can enhance your chances of making something exceptional.
Get to Work and Create a Powerful Logo
Designing a powerful logo that tells the story of your business and evokes a connection with customers isn’t an easy job. Sometimes it’s a stroke of genius or mere luck, but many a time a great logo is the result of research and design expertise. With these tips, you now have a head start on a long-lasting logo.
