The traditional methods of selling houses, including running advertisements on TV, radio, print media, magazine, and involving real estate agents , are already considered the thing of the past. Social media, website content, video advertisements, and Google Ads are among many new marketing options brought by the Internet.
The Internet's biggest advantage is the information about the users—by the end of 2019, there were 4.13 billion users; the United States had 313 million internet users by the end of 2019. This is contrary to the old way of evaluating media coverage, which had a low degree of accuracy. With this many people browsing the Internet, when you plan to sell your house through this medium, the chances of you finding a buyer would definitely increase.
Below is a demonstration of how the Internet has changed selling a house:
1. The Possibility To Own Media
Traditionally, people would pay money to access media airtime, audience, and viewers. Fortunately, the Internet has made it possible for house sellers to own and control a large audience and viewership.
This is possible through the following ways:
• Video Channels – A business can make and upload a video of houses on sale on its channels, like YouTube, Tik-Tok, and social media channels. The number of followers, consistent videos, creativity, and utilizing channel insights improves the likelihood of getting inquiries and eventual sales.
• Social Media Pages – Homeowners and real-estate companies can open social media pages without any restrictions. The accumulated fans and followers are the customers and prospects that real-estate companies can target. With plenty of social media platforms available, home buyers in Houston, for instance, can follow sellers on multiple channels, such as Twitter, Facebook, and Pinterest to get options and updates on houses in the market.
• Email Subscription List – A house selling company can build an email list that they can utilize to their liking. This list puts them in charge of the hours to send messages and the length of the message without incurring huge costs to the run the adverts.
• Websites – A homeowner or a real estate company can build a website to give out information about homes and apartments on sale. Coupled with high search engine rankings, the information about houses on sale can reach the market quickly.
2. Internet Advertising Is Cost Friendly
Traditional marketing costs were high and consequently inaccessible due to staff cost, maintenance of buildings, and the high competition for the airtime. With the help of the Internet, you can launch a marketing campaign on Facebook, for instance, with as little as USD $1 per day.
You can also incorporate ads with a strong call to action, like “buy my house,” on your website. Such adverts can get a lot of engagement, inquiries, and sales from the website traffic.
Marketing models, like Pay per Click (PPC), are also available on social media and search engines, like Google, allowing you to choose the budget suitable for your business. You can structure flexible budgets to advertise homes and later assess the outcome.
3. Internet Marketing Is Measurable
The progress and effectiveness of a marketing campaign to sell a house require frequent assessment. Fortunately, internet marketing platforms provide data, insights, info graphs, and reports about audience reaction and reception to the house on sale. The following tools and metrics are available in many Internet marketing platforms:
• Google Analytics – You can track the sales conversation rate, bounce rate, and user sessions of a marketing campaign of a house on sale—either on Google Ads, social media, or display ads.
• Metrics – This includes impressions, reach, likes, comments, social shares, engagements, conversations, and clicks that can be used to gauge the effectiveness of a house on sale advert.
Each metric gives you a better perspective of the advertisement. High social shares indicate that the house on sale is a good deal worth sharing with friends.
4. The Ease Of Targeting Clients
Internet platforms, like Facebook, Twitter, or LinkedIn, offer channels insights about a preferred audience. When selling a house online, you’ll get to easily access important information about your potential buyers, such as age, sex, income level, interests, and user behaviors.
The above details can be used to create the desired customer profile. For instance, you don’t have to use money advertising for customers in Moscow when the house is located in Houston. If the target customer has an income that can support the sale transaction, the budget can be well utilized, too.
5. Internet Marketing Is Not Time-Bound
You can market a house via the Internet during the day and night, offering flexibility when targeting customers. Thus, to fit the target's activity, you can easily target homebuyers who are not in your time zone or optimize marketing.
Conclusion
The Internet has improved the process of marketing; this is very beneficial to selling houses. You can conveniently sell your house using your own media channels, like Facebook, email lists, or your website.
The marketing campaign for selling a house can also be measured using tools like Google analytics or social metrics, like social shares.
