Selling Your Home Online: 4 Tips for Attracting Interested Buyers

selling your home online house sales tips attract buyers

You've decided where you want to move next. You've researched the costs of selling your house.

Now comes the hard part—attracting buyers and successfully selling your home.

93% of buyers begin their search online, scanning real estate websites or social media advertisements. Only 46% of people find their new home by driving past a "For Sale" sign in the yard.

If you're intimidated by the thought of selling your home online, don't be. In this post, we'll walk you through 4 expert home selling tips you can start using today.

1. Boost Curb Appeal

Your home's exterior is the first thing a potential buyer will see, both online and when they arrange a viewing. If it doesn't evoke "love at first sight," the buyer will quickly click through to the next listing.

To start, edge the lawn, refresh the mulch, and trim the hedges. Throw a fresh coat of paint on your front door and shutters and get your driveway power-washed. To add warmth and appeal, install flower boxes on your windows and around the front porch.

Of course, it doesn't hurt to touch up any cosmetic flaws on your home's interior too. You can avoid these maintenance mistakes while still enhancing the aesthetic quality.

2. Invest in Professional Pictures and Videos

Once you've finished your outside cleanup and staged your home's interior, it's time to document your efforts. Dark, blurry pictures snapped with your phone are a sure way to get buyers to pass over your ad.

Spend the money to hire a professional photographer to come in and capture your home's best features. Include a variety of shots that highlight attractive details as well as wide shots of the main rooms and exterior. 

Here's a stat to make you sit up and take note: Real estate ads with videos get 403% more inquiries than ads with no video. Include a video tour of your home to lure in potential buyers.

3. Write a Killer Description

It's not enough to list the number of bedrooms and the year your home was built. Get buyers excited about your property by highlighting the things you love about it.

Did you recently install granite countertops or energy-efficient appliances? Is the backyard deck the perfect place to watch the sunset? Is the best school in the county right around the corner?

Even if you hire a realtor to write the description for you, be sure to give them all those little details. The result will be an effective, engaging description that buyers will be excited to read.

4. List on Multiple Websites

The more websites your ad appears on, the more house buyers will see your property. 

Major real estate sites like Zillow and Trulia are great places to start, but don't stop there. Seek out locally-oriented sites for your city or state to zero in on local buyers. And don't forget about social media channels like Facebook that have dedicated pages and groups for online home sales.

Bonus tip: Try to list in the spring or summer when home buyers are most active.

Selling Your Home Online: Ready, Set, Sell!

By using these tips for selling your home online, you'll soon be on your way to a signed contract.

Boost your home's curb appeal and invest in professional photos and videos. Craft a detailed description of your home's best features and list your ad on as many sites as possible. You'll have inquiries and viewings before you know it!

Are you ready to list your home for sale online? Click here to visit our real estate page and get started selling your home online today.

Official Bootstrap Business Blog Newest Posts From Mike Schiemer Partners And News Outlets