At this point, we don't have to tell you why social media is one of the most important tools for your brand. It's obvious that potentially connecting with millions of followers can do wonders for you.
The question you should be asking now is whether or not those followers are actually doing anything for you. If you're not getting engagement, then the answer is likely "no".
Engagement is a sign that people are actually interested in you and what you have to say. If you're not getting great social media engagement, don't panic.
While a lack of engagement is frustrating, a change in social media posting strategy can start to fix this. Here are three ways to create more interactive posts for social media.
1. Use Photos in Your Posts
The first way to make more interactive posts is to use photos. While you will already do this on platforms like Instagram, platforms like Facebook have seen increased engagement rates on posts with photos compared to those without.
This is because photos allow you to "show" as well as "tell."
Photos allow you to show off what you're doing and give more information without text-heavy posts. These are easier for followers to digest and are more likely to catch their eyes while going through their newsfeeds.
2. Ask Questions
The next way to increase your number of engagements is to ask more questions.
Questions make great interactive posts because they can directly call for interaction from followers. Well-formulated questions can get conversations started and create valuable engagement.
When coming up with social media questions, you should consider asking followers about their thoughts on the topics that are important to you.
People want to feel like their opinions matter. If you give followers a chance to share theirs, then not only can they feel like you care about them, but they can also help you know how to better serve them.
For instance, if you run a restaurant it may be good to ask followers what they would want to be added to your menu. This would give you a chance to engage followers on the foods they like, while also giving you ideas on how you sell more food.
3. Create Interesting Content
If you're struggling with getting social media marketing engagement, you may need to look at the content your sharing. If you feel like it may not be interesting content, then that needs to change.
This doesn't mean you need to become a content factory, but you should look for ways to increase the amount of interesting content you provide to followers.
Creating a few videos, podcasts, articles, or infographics can add some diversity to your posts and engage your audience in new ways. The best part is that these can be shared multiple times; they don't have to be used for just one post.
If you're not sure what constitutes "interesting content," then look at what some social media experts are doing. Things like the Profit Power Podcast can give you more ideas for interactive posts, and even help you think about how you can structure content like a podcast.
Time to Make More Interactive Posts
Social media presents an opportunity to build a connection with your audience. If you're not making interactive posts on social, then you're probably missing that opportunity.
Don't miss that social media post opportunity for engagement. Use photos, ask questions, and create content that will engage your followers, build valuable connections, and strengthen your brand.
Have more social media questions to power up your posts? Check out our other articles. Visit the Social Media and Influencer Marketing sections of the Bootstrap Business Blog right now!
