On a Budget? Do SEO By Yourself With These 5 Tips

how to do seo by yourself search engine optimization diy

Websites listed on the first page of Google's results get a traffic share of more than 90 percent. If your site isn't listed on the first page, you're left picking up the scraps.

Search engine optimization, or SEO, can be intimidating, but it isn't as complicated as you might think to DIY. Let's look at five tips to do SEO by yourself.


1. Keyword Research

Keywords are one of the most important factors in SEO, according to SEMgeeks. Each time you search for something on Google, you use keywords to find what they want.

The first page of results is the sites that Google thinks offer the best information about a given keyword. Your job is to figure out what keywords people are most likely to search for when looking for your products or services.


2. Create Optimized Content

After you have your keyword list, the next step in DIY SEO is to create content for your site based on those keywords. It might be a blog post, video, or some other type of content, but no matter what type of content it is, you should optimize it for a given keyword.

For example, if your company sells SEO services, you might create content around the term "keyword research." You could write how-to articles, create screencast videos showing how to do keyword research, and any other type of information people would find useful.


3. Clean Up Technical Problems With Your Site

One of Google's top priorities is to provide search results that give searchers the best possible experience. The better the results, the more likely searchers are to return to Google the next time they need to find something.

The information on the page is important to searchers, but the experience of using the site also plays a part. If your site loads slowly, has a lot of broken links or doesn't provide strong security for your visitors, it's not going to rank as high in the search results. Fixing those kinds of technical issues is a simple do it yourself SEO strategy that will help boost your rank.


4. Link Building

The original idea for Google was mostly based on links. The guys that created the Google algorithm figured if one site links to another, that's a vote of confidence for the site it links to.

More links pointing to a given page means it's especially helpful.
\
Google's ranking algorithm has evolved over the last 20 years, but links are still a big part of it. Getting links to your site by sharing your content on social media, adding links to your online bios, and even simply asking other sites to link to you will help boost your rankings.


5. Track Your Results

If you don't track your results, you won't know what's working and what isn't. Use a tool like Google Analytics or the Google Search Console to track your traffic. See what keywords are driving your traffic and what pages the traffic is going to.

Once you know what's working, you can do more of that and drop the stuff that isn't getting results.


Do SEO By Yourself to Get Ahead

There's no need to spend thousands on expensive SEO services when you're first getting started. Do SEO by yourself to get your site off the ground, and once it starts generating revenue, then you can start to outsource some of the search engine optimization work.

Not only will you save money with DIY search engine optimization, but you'll also learn more about it so you can have more meaningful discussions when you do hire a search marketing service.

Bootstrap Business Blog Newest Posts From Mike Schiemer, Partners, & Blog Outreach Services