Move over Millennials because we're marketing to Gen Z now!
With over 72 million Gen Zers in the United States, marketers have to pay attention to this growing new group of consumers. But then, for many marketers, Gen Z is a total mystery. These Generation Z youngsters have completely different interests from other generational groups.
One good thing about Gen Zers is that they spend a big chunk of their lives online. Most of them don't even know what a life without the internet is like!
If you're looking for innovative ways to reach this age group, you've come to the right place. Here are four effective Gen Z marketing strategies:
1. Hire Social Media Influencers
Marketing to Generation Z needs to be done through real people. Back in the day, you used to be able to hire famous actors to sell your products but now Gen Z wants to connect with the person selling the product.
Using social media influencers is one of the best ways to sell your Generation Z products. These people are awesome to work with because they can sometimes look more like your target audience.
Gen Z tends to connect more with these influencers and they can even help you build a bigger brand following.
2. Go Visual
Video marketing is taking over on pretty much every social media platform. Whether it is Instagram, YouTube, Twitter, or even Facebook, you can definitely create videos that your target audience will watch.
Marketing to Gen Z through video is crucial. It is a great way to build up an audience on your social media accounts and even promote your products.
Tik Tok is another video platform that has taken Gen Z by storm. It's still very new to businesses, so jumping in early might give you an advantage of your competitors.
3. Engage Your Audience
As we mentioned earlier, Gen Zers like to connect with real people, so engaging with your audience is super important.
Create social content that allows you to interact with your followers. This means creating Instagram polls, responding to replies on Twitter, or even just hitting like on the comments that were left on your YouTube videos.
Interacting with your audience is a huge part of digital marketing. If you're struggling with digital marketing or just looking to improve your current strategy, it's advisable to hire an expert.
4. Send a Meaningful Message
A great way to capture the attention of Gen Z is to build your brand around a meaningful cause, such as environmental conservation. Gen Zers are very aware of the challenges the world faces and are more inclined to doing business with conscious brands.
As such, your company should try and help the world in some way. Donate some money to charities that serve the cause you believe in, fund community projects... anything to show Generation Z potential customers you're involved.
Implement Effective Gen Z Marketing
When it comes to effective Gen Z marketing, find the most compelling strategies that work for you and your target audience. Targeting Gen Z means that you need to be a bit creative, so ensure you're thinking outside the box when crafting your Generation Z strategy.
