7 Top Tools & Tips To Boost Marketing & Sales

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If you want to boost your sales, you need to have the right tools and software. Some of these tools are advanced pieces of software while others are tried and true selling methods. It is a smart idea to integrate as many of these proven tools and tech as possible. Here are the top 7 tools you should use to boost marketing, lead generation, and sales for your company. 

1. Conferencing Tools 

These days you don't need to be face to face to present and to sell to someone. You can now use conferencing software with real-time video to introduce yourself to new prospects, interact with existing clients, make proposals, hold a webinar, perform a demonstration of your product or service, and close deals. Some of the top conferencing tools include Aircall, Chorus, and Demodesk. 

2. Email Analytics Software 

Email marketing is one of the most valuable ways that you can create a worldwide targeted campaign for people who are familiar with your company. However, your email campaign is only as effective as the data that you are able to glean from it. It is highly recommended that you get the top email analytics tools to help you find out the most information about the effectiveness of your campaign. For instance, a superior email analytics tool will be able to track if and when the attached files are opened, how much time is spent on the email or attached file and can give you alerts as to when to follow up. With a top email analytics tool, you will be able to make your follow-up campaigns more profitable. 

3. Sales Training 

You are only as good as your sales team. That's why it is important to invest in a top sales training program. These programs can include the hiring of a consultant who provides on-site training to digitally downloaded coursework. A good sales training course should teach your sales team how to identify qualified prospects, how to close, how to upsell, and how to deal with objections. 

4. Presentation Tools 

Most deals will be closed with onsite or face-to-face presentations. Therefore it is important to have the right sales tools for your presentation. This can include video displays, PowerPoint software, audio systems, slide decks, laser pointers, and physical handouts. A good presentation should be easy for everyone in the room to see and hear. Also, the presentation should be easily understood by everyone in the room. Leave some time at the end of questions and to politely and intelligently quash any objections to your pitch.

5. Lead Generation Magnets 

A lead magnet is one of the most effective ways to get future sales from cold traffic. For instance, if you are a financial advisor, then you can offer a guide on 10 steps to take to prepare for retirement. Lead magnets can include how-to guides, data, videos, eBooks and more. The lead magnet should provide value to the right target audience and position you as an authority in your field. You can offer lead magnet through a digital ad campaign or pop-up message on your website. Your goal is to exchange the prospect's contact information - email, address, on phone number - for the lead magnet. Once you have the contact information, then you can put that prospect on your lead list. 

6. Marketing Intelligence Tools 

Knowing what's going on in your market is critical. That includes knowing what your competition is doing, what products & services are selling and knowing your customer's pain points. Some top market intelligence tools include ad spy software, surveys, and market intelligence reports by sector analysis. 

7. Promotional Materials 

Promotional materials are one of the oldest proven sales tools that you can use. These materials can include a physical or digital file of information about your company, products, and services. Another form of promotional material is press releases including presentation videos and photos. It is a good idea to have a general promotional kit that you can send out to the media when you launch a new product or service or if you have big news about your business. Your business should always be prepared with the right types of promotional materials!

Getting Your Marketing, Lead Gen, & Sales Tools To Boost Profits 

There are a number of ways that you can grow your business with smart sales software and lead generation tools. It's all a matter of having the right tools and knowing how to use them. Try to add as many of the above tools to help boost your sales and grow your business lead gen, marketing, and sales starting today!

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