When it comes to using visuals in marketing, 69% of marketers say it's absolutely necessary. One easy way to do this is by using a marketing infographic.
You can use an infographic as a part of your marketing campaign for everything from products to services, and even websites.
Read this guide to learn how to use infographic marketing to boost the sales of your websites.
What Is an Infographic?
An infographic is a visual display of a set of data. Instead of paragraphs of text, an infographic portrays the same information, but in a more engaging and visually appealing way.
To create a successful infographic, you need a high caliber of editorial research. This ensures you have reliable and informative data. Then you need well planned and executed designs.
Why Infographics Are so Popular
As more businesses understand the importance of an online presence, website content is more in demand. These companies then understand that diversifying their content is key to SEO success. Infographics give companies a chance to display valuable information in a dynamic and compelling way.
Infographics for SEO and Link Building
While search engines cannot crawl the image of an infographic, most effective marketing infographics come with a detailed blog post that expands on the information presented in the visual.
This provides a one-two punch in building an SEO and link building strategy for a website. The infographic is a sharable and linkable piece of content marketing. The blog post is keyword and information-rich for search engines.
Combined, you'll see a strong boost in SEO as search engines see people link to and share your infographic. There are some things you can do to boost your results.
- Manually reach out to industry influencers
- Share in niche forums
- Buy ads to promote
- Share through social networks
How to Use Infographics to Sell Websites
By creating infographics for your website, you will boost SEO performance, traffic, authority, and monetization. All of these things make a website desirable and more impressive to potential buyers.
Start with looking at infographic idea design inspirations. Choose a template that will work for your data. Then brand each infographic for your website.
Stick with a limited amount of data per infographic. You don't want your infographics to scroll forever. You also need to keep your infographic design clutter-free, so the focus is on the information.
Try Infographic Marketing
If you're ready to boost your websites ales, then you need to raise their online profile. This means increasing SEO performance and traffic. One way you can improve the marketability of your websites is to use more visual marketing tactics.
Infographic marketing is a great way to create visually engaging content that improves the look of your website and its performance.
Browse our other business article for more helpful advice beyond infographic marketing on making your company's content a success. Visit the Digital Marketing section of the Bootstrap Business Blog for more information on infographic marketing and top informative business infographics.
