Married to the Business: Starting a Wedding Venue (Guide)

married business how to starting a wedding venue

Do you want to start a business that’s wedding-related? Are you so in love with weddings that you want to start a business that makes weddings happen?

Becoming a wedding planner or wedding photographer takes time. You also need to gather a lot of experience first before you can become successful. An easier way of being part of the industry is to own a wedding venue instead.

Keep reading for our guide on setting up and starting a wedding venue business.


1. Research, Research, Research

As with anything you want to commit to, you must research everything first. You need to research every facet of the business, everything you’ll need, its elements, and more. This knowledge will help you a lot while you’re still finding your way and beyond that stage.

You have to know what legal papers and other requirements you’ll need to build this business. You also need to research the state laws a wedding venue owner must know. If you’re still unsure, research the pros and cons of owning a wedding venue business.

It’s important to learn about your competition, too. Research the market and where it’s strongest. For example, the state of Nevada has the highest marriage rate in the United States. If you know of a place there that offers a gorgeous space as a wedding venue, don’t hesitate to get it.


2. Create a Business Plan

The next things you need are the details for handling your wedding venue. It isn’t as easy as booking clients and making money. Remember that you’re running a business, and every business needs a business plan.

This wedding venue business plan will serve as your guide. It must include a summary of your business. What makes your wedding venue distinctive and worth getting wed in?

Outline your wedding venue business organization. Are you the sole owner of the wedding venue business or do you have a partner? Do you plan to hire on-site caterers or will you need an entire kitchen for catering vendors instead? 

Include a timeline in your business plan. You also need to discuss how you’ll market or advertise your business. Finally, talk about your goals and other business projections.


3. Know Your Finances for Starting a Wedding Venue

You noticed that we encouraged you to ask some hard questions about your business in the past step. In this step, you’ll ask yourself more hard questions. This time, we’re also including your finances into the mix.

The most important question you need to address is if you can afford a wedding venue. If you can from your pocket, that’s all well and good. If you can’t, you’ll most likely need to get a business loan first.

There’s no denying that opening a wedding venue is an investment you want to be sure you have full commitment to. If you’re going to buy a space to renovate into your wedding venue, make sure it’s worth your money. For some venues, all you need to pay for is renovation or repairs.

Don’t forget that buying a property isn’t the only thing you need to prepare for money-wise.

You also need to buy items and equipment. This includes speakers, chairs, and permanent d├ęcor. Don’t forget to plan and save up for these things as well.


4. Pick a Location and Get It Ready

After you secure your finances, it’s time to buy the venue. For some people, they already own a piece of establishment they can turn into their wedding venue. For others, it’ll take some extra work to secure their dream workplace.

When you choose a location, ask yourself if you want to get married in it. Does it have the perfect ambiance for exchanging vows? Is it possible to follow and/or navigate local zoning laws and building codes?

Depending on your choice of venue, the preparation may take time. Owning a wedding venue is easier since you have to worry about preparing it right away. You don’t need to think about buying the land or the building with a scenic view. 

For example, a barn you bought in a rural area needs to get equipped with wedding chairs and such. Some wedding sites need to undergo repairs and renovations before they’re functional.

Make sure you check the entirety of your venue in all kinds of weather and situations.


5. Get Connected With Other Wedding Vendors

Now, your next step is to build up a reliable network of wedding vendors in or around the area. This is very important even if you plan to hire on-site catering or other wedding services. Look around the area for professionals that can help your business grow.

Consider having an open vendor policy for your first few weddings. This way, you get a feel of which vendors you may prefer for their customer service. If a vendor didn’t do a good job, look for someone else who can do better.

Remember, it takes trial and error to set up the right network. If you can, take recommendations from other vendors. Try to build a recommendation list of wedding vendors for your clients as well.


6. Promote and Launch Your Wedding Venue Business 

If you’re done doing all the things listed above, you’re ready to open your business for bookings. If you want to try to book weddings early, you can. Make sure that the construction gets finished in time for the wedding. 

One way to increase awareness of your wedding venue is to host an open house. Invite professionals in the wedding industry to see your venue. In this way, you get other vendors to visit your venue and get the word out.

While you’re still starting, you can offer discounts for your first clients. This helps you gather more bookings in the beginning while you’re starting a wedding venue. Also, it’s one way to gather experience for your business fast.

As your business grows, start marketing more. Get a professional photographer to take photos of the different areas of your wedding venue. Use online and digital marketing to get the most exposure and awareness.


Help Make Dream Weddings Come True

Now that you know about starting a wedding venue business, remember that every wedding venue has a unique feel and ambiance. Find what makes yours stand out and capitalize on that. Don’t forget to highlight the unique features of your wedding venue like sunset views or a rustic atmosphere.

Don’t hesitate to refer back to this marriage business guide when starting a wedding venue. We hope you learned how to begin a wedding venue business. If you want to see other wedding-related topics, check out our other content. We have a wide variety of articles on the business of saving money while dating, getting married, and parenting.

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