9 Benefits of Marketing Automation for Businesses

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Over 627,000 new businesses start up every year (and over 500,000 close). That's why it's more important than ever to stand out from the pack and thrive.

There are plenty of ways to make your job just a little bit easier, but have you considered looking into the benefits of marketing automation?

Marketing is a full-time job, even if you have an entire department devoted to it. If you're a new or small business, you're probably working on the marketing on your own, or with a single marketer or small group. 

This can make the process a little bit slow. Wouldn't you like to make it easier and better for everyone? 

If so, read on to learn all about marketing automation and how it can benefit you and your business. 

1. It Saves Time

One of the best benefits of marketing automation is that it saves you and your staff time. 

There's so much tedious work in marketing that doesn't need to be done independently by the hands of workers. If those tasks could be set up once and then automated, it would lessen the amount of busywork that you or your marketers have to do and allow you (or them) to focus on the more "fun" parts of the job.

2. It Increases Productivity

Alongside saving time, you're going to be increasing the productivity of your marketing team. 

Focusing on banal tasks that can easily be automated leaves a lot of room for downtime while waiting for processes to complete. 

Wouldn't that time be better spent working on the next new project? Your marketers will be way more productive and creative if they're not focusing on jobs that they don't need to be doing. 

3. It Saves Money

Did you really need an entire marketing team, or did you need a small group of marketers (or maybe even one awesome marketer) who were really doing all of the heavy lifting and a handful of people who were just there pushing buttons?

Marketing automation services let you cut out spending where you don't need to be letting go of money. Pay your marketers what they deserve, but reconsider the job of button-pushing.

4. It Actually Increases Revenue

Not only are you potentially saving money, but you can also earn more money by automating your marketing process. 

This seems like a win-win, right? 

Automated marketing services don't only do the work that your marketers shouldn't be doing. They also know how to do the work that your marketers don't know how to do. It's not in their job description!

Marketing automation lets a service take over and fill in all of the spaces that have been left by your team, generating more leads and reaching more customers that you didn't even know you were missing.

5. It Grows With You

You want (and expect) your business to grow, right? 

Of course, you do.

Typically, with more business comes more customers. With more customers comes a greater effort required for marketing strategies. Your net has to be cast even wider.

Perhaps you'll need a bigger marketing team and more people pulling the strings.

Luckily for you, marketing automation services grow and scale with your business. You don't have to worry about growing out of your marketing strategy. It will stay right alongside you.

6. It Collects Marketing Data

One of the most important parts of marketing is data analysis. 

Gathering all of that data can be difficult and confusing. When you have an automated service doing some of the marketing work for you, it can also collect all of that data that you need to make your marketing decisions. 

Conveniently, it will all be in one place ready for you to analyze and use for your marketing efforts.

7. It Helps to Generate New and Better Leads

These marketing services are able to do some important work for you when it comes to lead generation. 

They can track the movement of your customers through your websites and channels, allowing you to see what is working, what isn't working, and where you need to divert more attention. 

They can hone in on specific customer needs, or a broad spectrum of consumer interests. Either way, you're able to focus your sales and marketing efforts on specific goals.

8. It Helps to Nurture Leads

You want to convert web and social media visitors into customers, don't you? 

This can be tricky and require a lot of work from a marketing team that would be better used elsewhere doing more creative and thought-provoking tasks. 

When your automated marketing service is following your potential customers, it can hone in on their needs. 

Even if they don't buy anything from you or use your services while they're browsing, it can target them with emails or specific marketing techniques. This helps to nurture the lead towards conversion in the future with no extra effort on the part of your marketing team. 

9. You See Results in Real Numbers

That data is also useful for seeing if your overall business and automated marketing strategies are working or if you need a complete overhaul. 

You don't have to go out looking for your results because you get them all in one place. It's effortless to see whether or not your automated marketing strategies or successful, which means it takes less time to re-evaluate and change course if you need a re-vamp. There's no more guesswork with the big benefits of marketing automation. 

Are You Convinced by the Benefits of Marketing Automation?

All businesses are different, but the benefits of marketing automation can't be disregarded by any business. If you want to save money and reach new audiences, automating parts of your marketing strategies is the way to go in the modern era. 

For more posts like this on marketing, SEO, and all current trends in online business know-how, check out the rest of the site. Visit the Digital Marketing section of the Bootstrap Business Blog for more information on the benefits of marketing automation strategies, CRM tactics, and online advertising tips.

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