Are you considering starting a cleaning business but your not quite sure where to start? With the right planning and strategies, you can make sure your business doesn't break your budget, and that you've built something that will be a success.
Let your hard work pay off by following the steps in our guide on how to start a cleaning business.
Establish Your Brand
Before starting a business, you'll want to make sure that you have established your brand. This will involve a lot of brainstorming and planning before you get to a concrete decision.
During this process, you'll want to figure out what your companies core values, purpose and mission are. This will help you when developing things such as your companies logo and advertising methods.
In this process, you'll want to be able to find a reason customers should come to you rather than your competition. This will help your business stand out from others in the industry. Your company values should reflect what your clients can expect from your services.
After you have established your values, you can come up with a name for your company. This can play off your values or just be a creative and memorable name. Work with a designer to create a professional logo for your company rather than trying to make your own.
Market Your Company
After you've created a brand, you'll need to figure out who your target audience is and how to reach them. If you know a residential area where you could get a lot of clients, consider putting up or distributing fliers.
With residential areas, the best and cheapest way to market is through word of mouth. Start by letting your family and friends know about your new company, and to tell their friends that may be in need of cleaning services. When cleaning homes, let people know you're looking for new clients.
A great way to incentivize people to spread the word about your services is to offer them a discount for every referral you receive. This is a great way to grow your customer base without spending tons of money on marketing.
Personalize Your Services
A great way to make sure that your standing out from competitors is to pay attention to detail. Show your clients that you value them by asking them what they are looking for with your services. You may find that there is a certain area that is especially difficult for them to keep up with, and they will be thankful for your help.
Another great idea is to extend your services past just cleaning the space. See if the homeowner needs help with decluttering or organizing certain areas of their home. Taking these extra steps will make you valuable to loyal customers.
For more inspiration, read this guide on an example of a carpet cleaning business plan.
Tips on How to Start a Cleaning Business
If you're considering starting your own commercial cleaning company, make sure to keep these tips on how to start a cleaning business in mind. With these steps, you can be sure to build a professional cleaning company with a strong brand and great customer service.
Continue browsing our site for more tips on starting your own commercial cleaner business on a budget. Visit the Startups section of the Bootstrap Business Blog right now for more information on how to start a cleaning business or launch another business model.
