Online Marketing: How Important are Visually Appealing Websites?

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If your website doesn't look good, what's the point of having one?

Coming up with a great digital marketing plan takes a lot of work and an understanding of everything from search engine optimization to content creation. The competition is fierce and only those with the best feel for how to appeal to their audience rise to the top.

In the quest to perfect a digital marketing strategy, a lot of companies end up overlooking the small stuff. More specifically, too many companies ignore the power of visually appealing websites. A website should always look good and function flawlessly if it's going to help you attract new customers.

Today, we'll go over the importance of a great website and a few different ways in which you can achieve it. You pay thousands of dollars a year for your website, so why let it go to waste?


Why Visually Appealing Websites Matter

It's difficult to concisely boil down why visual appeal matters for web design, but we can start with people's attention span. The simple fact of the matter is that people do judge books by their cover in this case and you're only going to get a few seconds of people's undivided attention when they look at your site.

You've got to make those few seconds count or they're going to move on to your competitor's website, so you've got to give a great first impression. The best websites are easy to look at, but just as importantly, they're easy to navigate.

Next, we'll discuss website design and how to find a look that's right for you and your business.


How to Create a Great Site for Your Business

At the end of the day, what makes a website look great is the proper use of color, consistency with branding and design, a streamlined look, and functionality. If you nail all of these things, you're going to end up with a perfect website, but doing so requires you to have a good sense of your audience and your company identity.

Color is what will grab people's attention first, so choose them wisely. If you've got a brand logo that you've been using, lean on those colors for your website as well so that your customers will recognize them as yours. 

Once you've drawn people in with color and a streamlined design, you'll have to keep them on the site by making sure that it functions well. Your customers should never have to use more than a few clicks to find what they're looking for. You can make it easy to navigate with a good menu and submenu system.

At the end of the day, simplicity rules over everything. Don't overload your web pages with too much text and color or too many pictures. Focus on information and sleek design for your website.


Your Website Is Your Life Blood

Now that you know why visually appealing websites matter, you can focus on creating the perfect one for your business. You'll see right away how having a great website will help boost your web traffic and conversion rates, so don't wait to make yours.

If you enjoyed this post on the importance of visually appealing websites, come back and visit us again for more on business and web design. Visit the Web Dev section of the Bootstrap Business Blog right now for additional insight on website development and user interface optimization.

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