Videography Basics and Making Your Videos Look More Professional

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By 2022, 82 percent of all web traffic will come from video content. That's a pretty astounding figure, especially if you're considering jumping into the world of videography yourself.

Video content is one of the most efficient ways to share your company's message with the world, but you can't put out lackluster videos and hope to succeed. Instead, check out these videography basics and wow your audience with professional-looking videos.


Create With Your Audience in Mind

Sure, you're creating content to sell your products or attract subscribers. But you're not putting out content for yourself.

Therefore, you should always design video content with your audience in mind. This article contains some helpful info about the importance of taking a direct-to-consumer approach with your strategy, so be sure to check it out.


Never Trust Your Camera's Auto White Balance

The majority of consumer cameras come with a handy little feature called auto white balance, or AWB. In theory, AWB color corrects your footage using the whitest object in frame as a focal point.

While it's a nice feature, relying on AWB can ruin some of your best footage. Instead, you'll want to turn it off and do a manual white balance.

This can be done by going into your camera's settings menu and switching your white balance to manual. Your camera should prompt you to complete a manual balance now.

Grab a piece of blank printer paper or a similar pure white object and hold it up to the camera so it fills the frame. Check your camera's screen for instructions on which button to press, then hold that button down for a second or two.

While manual white balancing is a bit of a hassle, it's worth it since you'll never have to worry about wonky-looking footage again!


Don't Forget To Check Your Audio Levels

It's possible to save poorly-lit footage in post-production sometimes. But if you have bad audio? You won't be so lucky.

Your camera's onboard mic isn't enough for a professional video. Instead, you'll want to invest in either a lavalier mic, which clips onto the subject's clothing or a boom mic, which is held just out of frame.

While these will provide professional-quality audio, you'll still have to tinker with your settings to get things right.

Start by shutting off any noisy electronics in the room like air conditioning or refrigerators, as the electric hum can be distracting. Then, collect 60 seconds of ambient audio from the room. This is known as room tone and creates consistent background noise when placed alongside your video footage.

Next, test your microphones to make sure you're not peaking (going above the red line). If you are, your video's audio will come out distorted and too loud.


Tell Great Stories With These Videography Basics

Videography can be a lot of fun, even in a corporate setting. It's time to make use of these videography basics and create some fun, brand-oriented videos!

And don't forget to check back with our blog, where we're constantly posting fresh, exciting content like this! Visit the Social Media and Digital Marketing sections of our business blog to learn more about videography, video production, video marketing, and YouTube advertising.

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