The 12 Best Marketing Strategies to Try in 2020

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You have to have a quality marketing strategy to survive in business these days.

To run a competitive company in 2020, you need to have an understanding of both digital and traditional best marketing practices and their place in the business world. These concepts are always changing, so it's important to allocate the right amount of resources in figuring out the next big marketing trends.

In this post, we're going to look at 12 of the best marketing strategies that your business should be implementing. If you want to best your competitors, you have to appeal to your audience, your potential audience, and their audience as well.

Every company thrives on different concepts, so try a few of these top marketing strategies out and choose the ones that make sense for you.


1. Personalized Is the Best Marketing

In both B2B and B2C marketing, your prospective customers will respond the best to content that they feel speaks to them. It's no longer enough to create a generic marketing strategy and put enough money behind it to make it thrive, people are only going to latch on to concepts that make sense for them.


2. Informative Content

Likewise, content creation used to be predominantly about appealing to Google's algorithms through strong SEO, but SEO has changed quite a bit in the last few years. It's no longer all about keywords, speed, and numbers; you have to have engaging and informative content that your viewers actually enjoy reading.


3. Facebook Advertising

Facebook is still the world's most popular social media platform and it's a great (and cheap) place to purchase ad space. You can target specific people with Facebook ads, choosing the location, online behavior, sex, and age among other things. 

By using a catchy tagline, a good description, and an attractive image, you can draw in a pretty substantial audience to your product page or blog post.


4. Building Your Insta Brand

You'll find a lot of younger consumers scrolling through Instagram, so it's the perfect place to develop your online voice and build your brand. Brand building is an integral part of any top marketing strategy, and Instagram makes it simple to connect with your followers.

Now, with things like shoppable posts, you can link directly to your web store from Instagram, cutting out at least one step. Learning how to use this platform to its full extent can be invaluable for your successful marketing strategy moving forward.


5. Listing Consistency

Local SEO and map search are both so important for small businesses to take advantage of. More and more people are keeping their search terms local, so you need to be sure that you're one of the businesses that appear on the SERP.

You do this by filling out your Google My Business card and making sure that all your other listings and citings provide consistent info. You don't want to slide down the search rankings because you named your business an LLC in one listing and not in another. These things matter!


6. Thrive on Reviews

So too, your ratings and reviews are just as important in getting better rankings on local search. When someone searches "restaurants in South Philly," they're going to immediately look at the ones with the highest star ratings and the most reviews.

Always encourage your satisfied customers to leave you a rating and review on their favorite listings site. When these add up, they can be used to your advantage in many ways.


7. Coupon Deals

Coupon deal sites, like Groupon, have been helpful in giving young businesses a boost out of the gate. Put one of your products or services on sale while you're trying to drum up business and watch how many new customers come in.


8. Print Advertising Still Works

Although it's been trumped in many ways by digital advertising, content marketing, and social media marketing, print advertising still has its place in the world. Taking out an ad in the local paper will still bring in new customers, but your ad has to be eye-catching.


9. Direct Mail

Likewise, direct mail marketing can still appeal to certain people, but it depends heavily on what type of product or service you're offering. If you're a brand new dental office, you can use direct mail to advertise deals on cleanings or whitenings.

Once they've come in and given you their information, you can double down on the advertisements to try and create return business. It's an old-school practice, but it still works.


10. Using Video 

There are a lot of stats to show that people respond well to video marketing. People are just more likely to sit through a 5-minute video than they are to read a 2,000-word article on your blog. 

There are also a lot of channels to support your video marketing. Instagram, as we've mentioned, is popular with a younger demographic, but you can use YouTube effectively, as well, to put out funny, exciting content that people will love.


11. Podcasts

Podcasts are becoming one of the best mediums for advertising. They're more popular than ever, which makes them the perfect place to advertise your product or service. Being interviewed on a podcast or even starting your own is a great way to connect with your customers and build your brand.


12. Use The Tools Available to You

There's lots of digital marketing software on the market that can help you keep track of your customers, where you're at in a sale, and how effective your best marketing efforts have been. 

Using a project management information system, customer relationship management software, or a content management system to develop smart marketing strategies is something most big businesses do these days.


Start Building Your Marketing Strategy Today

There's not one thing that you could call the best marketing strategy, but the ones that we've talked about here, when used correctly, are sure to boost your brand awareness, sales, and traffic. If you can do that, then your business will thrive in this ever-competitive world.

Don't let your competitors get the better of you, start building your perfect marketing strategy today. If you utilize the best marketing strategies available, your business at least has a chance of competing and succeeding.

If you found this post helpful, come back and visit us again for more on tech, marketing, and investing. Visit the Digital Marketing and Social Media sections of our website right now for the best marketing tips around!

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