How To Use Data To Boost Your Ecommerce Sales

how to use data boost e-commerce sales

You have taken the risk and launched an e-commerce site. 

You are happy with your product, and you feel as if your prices are desirable to your target market, and you love your overall website design. 

However, the sales and total visits to your site are just not there. You can't figure out what is wrong. 

Where do you go for help? 

Website Data To The Rescue 

The first place that you should go for help is your website data. 

The analytics of your eCommerce website can reveal useful information on which changes are necessary. 

It can mean the difference between no sales at all, and high sales. 

Maybe it’s the way your site operates, how you advertise, or how you list your product that needs a few tweaks. 

Let’s explore a few ways data can help you improve your sales. 

#1 Data Helps You Understand Your Visitors Experience 

Look at the data from your site and see what page or pages are used most and which pages are not being viewed. 

Now, go to your computer and open your site and follow the path. 

● What are your visitors looking for? 
● What are they encountering that is preventing them from making a purchase? 
● Are you encountering errors or slow loading pages? 
● Do you have trouble finding data that was promised to be on that page? 

The sales funnel and user experience go hand in hand. Bad user experience can lead to many missed sales opportunities. 

Understanding your customer's experience on your site can help you make changes that encourage sales. 

#2 Check Your Social Media Presence 

Make sure that your social media presence is directed at the right market. 

For example, everyone focuses on Facebook because they have over 2 billion monthly users. 

Statistically, these users are generally over 35 years old, and if your product is directed at teens, you may not be getting the exposure you need. Overall, Facebook is good for targeting those 35 and over. 

YouTube is more for product demonstrations. 

Instagram is the preferred platform of Millennials and teens, and Twitter is more of information only (a.k.a. We are having a sale today) type of platform. 

#3 Content Does Matter 

Make sure that the content on your website is relevant and accurate, and while you can list features of the product, remember that customers make purchases based on their emotions, not logic. 

Your website and product copy have to be easily skimmable so visitors can find the information they are interested in quickly. 

Avoid being too salesy and listing features only - combine features with benefits - how much time it will save the customer, how convenient it is, reasons why it’s perfect for them. 

Leave the numbers and dry specifications for the technical details section. 

An internal search bar helps visitors quickly find what they are looking for and reach that information directly. 

The attention span is super short nowadays. If you cannot catch the visitor’s attention right away, you lose a potential customer. 

#4 Online Chat Options Are No Longer Optional 

Do you want to improve the credibility of your site? 

Add online chat to your site. 

Visitors who can interact immediately with a site are more likely to feel secure about making a purchase. 

This feature gives your site a more personal feel, and people will feel comfortable with their purchases. 

If you’re handling frequently asked questions yourself, consider having a FAQ section or a chatbot that can help customers with such inquiries. 

#5 Data Can Help You Manage Your Inventory 

Did you know that a huge success in sales can end up being a disaster if you have no data on your stock levels? 

How you handle your inventory management can make or break your business. 

Imagine running out of stock with no plan on how to deal with that issue. Or having to deal with delays in shipping, and also having problems with fulfilling orders, and no idea which of these might be a cause for lack of sales. 

Getting to that sweet spot where you have enough to meet demand while not overstocking and losing money on warehousing is something that comes with experience and knowing your data. 

Controlling The Flow Of Inventory In And Out Is Essential To Good Sales 

When you can quickly ship a product to your customers, they will remember the fast shipping and the pleasure associated with receiving the product quickly. They will gladly share this information with their friends. 

On the other hand, if you continue to delay shipping a purchase, you not only risk losing the sale and the customer, you also risk the bad publicity of not being able to fulfill your orders. 

It only takes a few mishaps to create a storm on the Internet about “bad service.” 

Remember The Answers Are Always In The Data 

Any problem that you may be encountering with your website can be fixed. Your eCommerce site’s data is the source of all the answers you seek. 

Page visits, bounce rates, search queries, product demand, and inventory levels can help you optimize your eCommerce business. 

The data you review can help you set up marketing campaigns, direct your stock or product purchases, and even help you determine if some products should go into the “clearance bin.” 

All the information that you review is relevant. 

Using this data to improve the visitor experience, along with current products and inventory control will help any e-commerce site become successful.

Bootstrap Business Blog Newest Posts From Mike Schiemer, Guest Posts, & Blog Outreach Services