In today's modern Digital Era, it's understandable to assume that online marketing is the only worthwhile investment. Still, don't underestimate the value of providing branded promotional products to your customers and employees.
In fact, even experts recognize that giving away promotional products still has an impact. If you want to advertise your company in a non-technological way, consider investing in button pins. Promotional button pins, after all, provide a variety of benefits you might not expect.
If you still aren't convinced that button pins are a worthy advertising avenue, that's okay. The good news is that you've come to the right place by reading this article. Detailed below are the top five reasons to consider using button pins for advertising.
Make the most of your company's branded marketing message both online and offline. Keep reading to learn why button pins are your ideal promotional products in today's competitive world.
1. These Promotional Products Are Fairly Affordable
As a responsible business owner, your top priority is the company's bottom line. That means you want to ensure that your business is making the most of its investments. Well, one of the best things about promotional button pins is their affordability.
Compare the idea of investing in promotional t-shirts, for example. While this is a marketing avenue that might seem enticing, the cost can really add up. Instead, though, promotional button pins are a fraction of that cost.
You can order promotional button pins in bulk. Plus, they're easy to transport with you whenever you travel to networking events and the like. If you hand out all of them faster than you imagined, you can simply make another bulk order!
2. Make the Design of Your Branded Button Pins Unique
One of the most crucial things to remember with any promotional products is consistency. Your business has spent time developing a targeted branding message. When you're ready to invest in button pins, ensure that you're sticking with that brand.
After all, doing so will ensure you're developing a consumer loyalty to that brand through awareness. That consumer loyalty, in the long run, is going to be an invaluable asset.
Still, you don't have to design a boring button pin for advertisement. You can still get creative and stick to your company's designated color scheme. Include your brand's logo on the design to encourage that consistency, too.
Come up with a catchy, witty phrase that is unique to your button pins, for example. Button pins are supposed to be fun, so work with your marketing team on what makes the most sense. What button pin design reminds people of your business and is attractive or enticing?
While you still maintain brand consistency with the color scheme or other branding strategies, this is a great way to stand out. Check out your different design options for more details to compare with various vendors.
3. You Can Hand Them out Wherever and Whenever You Want
Another great benefit of promotional button pins is their convenience. As mentioned above, it's not going to be that difficult to travel with even a few hundred of them.
In fact, it might be a good practice to keep a box or two of them in the trunk of your car. Have a few in your briefcase on a regular basis, too. That way, you'll always have one within reach if someone is interested in them.
Do your best to talk about them every chance you get. This doesn't have to be only at professional events, either. It's likely that your friends and family members will want to support your marketing efforts, too.
After all, those referrals are going to be some of your most profitable advertisements. This is true, in particular, if you come up with a catchy button pin design that other people are going to want. If you, your family, and your employees get in the habit of wearing your button pins all the time, the marketing opportunities are going to be endless.
4. Many People Have a Habit of Collecting Button Pins
By the way, did you know that many people love collecting button pins? This is yet another awesome chance for you to spread brand awareness for your business.
For example, if you see someone at your local coffee shop with a bunch of button pins on their backpack, feel free to approach them. If you have one of your own button pins on hand, it's likely they'll love to add it to their collection.
5. Your Competitors Might Not Be Using Button Pins for Advertisement
Finally, the last advantage of promotional button pins is the fact that not everyone uses them. To be specific, your local competitors might be sticking to digital marketing strategies.
For that reason, take advantage of your button pins as unique marketing tools in your area. Over time, you'll start to establish your business as the "fun" one in town with those quirky button pins!
Continue Making the Most of Your Business's Marketing Strategies
At this point in the article, you have a thorough understanding of why button pins make excellent promotional products. If you want to stand out ahead of your competitors, it's in your best interest to get creative with advertising. Button pins, then, are a great start.
After all, it's likely that you've already recognized the value of digital marketing strategies. In addition to developing that online consumer base, though, don't forget about in-person marketing! Giving away strategic button pins at networking functions will do wonders for your brand awareness.
Speaking of brand awareness, remember to stay consistent throughout all of your marketing avenues. In fact, it's important to note that your business's marketing endeavors are part of a never-ending process. If you want to continue to stay relevant, you need to keep investing in proper marketing.
In fact, that's where we can come into play. We prioritize bringing our readers the latest and greatest marketing trends in the industry. For that reason, we encourage you to browse through the rest of our website for more expert tips and tricks to market your business successfully.
