Whether you are a salesman, success requires selling. It may require selling your value to a potential employer, selling your product to a potential client, or selling your company to new, top talent.
The trick to knowing how to sell anything to anyone is to know your audience. Researchers categorize consumers into three general roles: spendthrifts, tightwads, and unconflicted.
If you know the perspective of your audience, you can market to them better. These roles even fit for employers who are working with a specific budget when hiring.
To find out more about how to sell to anyone, check out the guide below.
Don't Talk Too Much
There is nothing more unappealing than a salesman who talks too much. Even if a potential buyer seems engaged, it is likely that they are tuned out ages ago. Many consumers will perceive this as a waste of their time.
Instead, turn the spotlight away from your product and onto your buyer. Look for aspects of your product that are relevant to the consumer and connect to their life.
Learn About Your Customer
How will you know what applies to your potential customer's life if you know nothing about them? It is your job to do the research on your audience before you meet with them.
In the age of social media, it is easy to find information about anyone online. You can check websites like Facebook, LinkedIn, or their company's website to learn more. Then, use this information to connect to them.
Get to Know Them
Getting to know them involves more than just convenient online research. You also need to make a personal connection. You can do this by using the information you gleaned during your research.
The small talk aspect is probably the hardest part. If you find yourself struggling with this, there are online sales training courses available.
Build a Buyer Profile
Too many people in sales waste their time on every lead that's thrown too them. In fact, your time is better served with a targeted customer. However, how do you know who this target customer is?
The best people in sales have an ideal buyer profile ready. These are the consumers who are more likely to need or want the product or service.
Offer Them Something
If you ask the right questions, your potential buyer will detail exactly what they are looking for. Even if their problem matches perfectly with your product or service, restrain yourself from going into sales mode. Instead, lead them to you with the right questions.
Once you get to the destination, don't directly offer your product or service. Instead, offer tangible or visible aspects of your product or service that may help. Let the customer make the connection themselves.
Perfecting How to Sell
Learning how to sell anything to anyone is a good start. Of course, it takes a lot of practice to perfect the sales techniques mentioned here. There's no shortcut to becoming a master salesman.
As you learn more about these techniques, don't forget to effectively use all your research. Use friends and family for practice. Rehearse your talking points in the mirror. If you put in the 10,000 hours, you will improve.
