How to Start a YouTube Channel That Makes You Money

how to start a youtube channel that makes money

YouTube is an extremely popular social media platform, with an average usage of over 1 billion people globally. If you like taking videos of interesting things you encounter, YouTube is a great sharing platform. Therefore, you should learn how to start a YouTube channel.

This platform is the second largest search engine in the planet after Google, and therefore an important resource with various money-making opportunities.

Running a successful YouTube channel requires lots of skills and determination.


How to Start a YouTube Channel

Starting a YouTube channel is more than uploading a video and waiting to see what happens. It takes consistency, skill, and passion.

The following is a guide on how to start a YouTube channel.


Start with the End in Mind

This simply means that when starting a YouTube channel you should know what your main goal is. In other words, what are you aiming at? Defining the main purpose of your channel is important because it will determine any decision you make concerning your channel.

Having a purpose will regulate the kind of videos you make as well as the promotional methods you use on your platform. Some of the common reasons include:


  • Promoting your business
  • Showcasing your skills or hobbies
  • Sharing your expertise on a particular topic

Having a goal in mind will enable you to gain exposure by reaching the right group of people.

Identify Your Niche

This comes after you have decided on the services you want to offer and your target audience. You cannot feed your audience random videos and expect to succeed as a YouTuber. You should have a specific niche, which will form the foundation for all the videos that you will be uploading.

It is advisable to go for topics that genuinely interest you because they will give you the motivation to post videos on a consistent basis. On the other hand, it is vital to consider the demand for your chosen topic, especially if your goal is to make money on your channel. You can use a number of tools in the market to ascertain the popularity of your chosen subject.


Decide on the Name of Your Channel

Your name has to be catchy. It will draw and retain people as subscribers to your channel. Find a name that rolls off the tongue easily. It helps people to identify you and remember you long after they have left the platform.

The name could make or break your brand. Here are a few tips on how to navigate this step.


  • Make the name relevant to your core message
  • Keep it brief and legible
  • Play around with words- you will end up with a unique name but be sure it’s relevant.

You do not want to gamble with the name of your channel. Take time to research the most appropriate name before making the final decision.


Top- Notch Presentation of Your Channel

Your channel should be presented in a way that everyone who visits feels welcome and accepted. You can engage the services of a professional designer to do the graphics, or you can opt to do it yourself with guided by an online tutorial. The former is always advisable because professionals are equipped with all the skills needed for this task.

Ensure that both the channel art logo and the channel icon are attractive enough to ensure more subscriptions.


The Actual Process

Now that you have identified your niche and everything else that is required, lets now look at how to get started on YouTube. The process is easy and straight to the point.

The first step is to create an account. Because Youtube is a subsidiary of youtube, you can sign up using your Google account. Once you have created an account, go to YouTube, and click on the thumbnail. On the menu, click on ‘my channel’ and the name associated with your Google account will appear automatically.

If you do not want your name, opt for a business or other name and click ‘customize channel’.

Your channel is up but it’s devoid of any glamour or charm. Hit on ‘add channel art’ and upload your professionally designed graphics. Ensure that your art displays perfectly across devices.

The final step is to write down a captivating description that will explain to people the essence of your channel.


Making Money on YouTube

While you can choose to upload Youtube videos for fun, you can also earn from it. There are various ways to earn from YouTube. 

Read more on how you can earn money on YouTube.


Monetize Your Videos

This means that you are paid according to the number of people who interacts with an advert that pops on your videos. The ad can pop up either before the video starts or after it ends. For some, it is at random times as your video runs.


Affiliate Marketing

This is the most common way of making money on YouTube. You will be required to promote some particular products on your channel using a unique take. If a potential client clicks on the link and purchases a product, you earn a commission.

The important thing is that the link is available even after time has passed. So you can still be earning a commission from a video you uploaded five years ago!


Sell Own Merchandise

Creating and promoting your products on YouTube is one of the best ways to make massive sales. Some of the merchandise you can promote through your channel include; eBooks, music, art, beauty products, clothing, among others.

Ensure that you leave a link in the description box where viewers can click and shop.


Become an Influencer

YouTube personalities or influencers make a lot of money thanks to the huge crowd that they command. They are paid to promote products related to their niches. Work on creating a social media following to grow your YouTube following.


Do Your Research on How to Start a YouTube Channel Before You Start

Although this is a guide on how to start a YouTube channel, it will require a lot of passion and hard work to make your venture successful. While monetary investment is at a bare minimum while starting a channel, you will be required to put in hundreds of hours to come up with relevant content, which is captivating to your viewers.

Time investment is an important element in this endeavor and so you should be willing to sacrifice some other activities to focus on creating fascinating content. Be sure to do thorough research on your field of interest and watch videos from other YouTubers to understand how they come up with their content.

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