Tools of the Trade: 3 Small Business Needs for Any Industry

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About 44 percent of small businesses fold within the first four years. With numbers like that, you need to make sure your business is working with all the tools at its disposal to give it the best possible chance of success. Some small business needs are universal and can be fulfilled by today's digital tools.

Here are three small business tools you should be putting to good use. 

Google Analytics

Google Analytics is a must-have for your business. It's the answer to every question you've ever had about the performance of your website. You can learn:

  • How much traffic your website generates
  • Where your traffic is coming from
  • Key characteristics of your target audience

When it comes to running a small business, knowledge is power. Google Analytics gives you the tools to measure and dissect data about your website. You can create reports or even record specific actions taken on a page.

All of this combines with intuitive chart and graph interfaces, so even the least tech-savvy business owner can confidently understand the information being generated.

A CRM System

CRM stands for Customer Relationship Management. It's essentially a set of best practices for managing a company's interaction with current and potential customers.
A CRM system is a way to automate this process. It helps you:

  • Keep customer details up to date
  • Track customer interactions with your business
  • Manage customer accounts

The best CRM for small business is one that allows you to streamline your customer relationships. It keeps all your data in a centralized location and provides your sales team with the tools it needs to foster profitable relationships.

Cloud Storage

Gone are the days of carting around 15 different USBs with project documents stored on them. Cloud storage gives your business the ability to securely store your files and information in a centralized location. This means you can access them from whichever device you need to at the time with little more than a login required.

DropBox, Google Drive, and the Apple iCloud are a few of the services providing this type of storage. Which one you choose will depend heavily on your budget, requirements, and devices.
Another great thing about cloud storage is the regular, reliable backups. No more losing whole folders full of customer data and client projects when a computer crashes.

Cloud storage solutions back up your data automatically. Some, like Google Drive and Dropbox, also save previous versions of your files, so you can retrieve older data if required.

Whichever service you choose, you can rest easy knowing that your documents are backed up and secure at all times.

Your Small Business Needs These Tools

Your small business needs the right tools to ensure you're putting your best entrepreneurial foot forward. By leveraging Google analytics, setting up a CRM system, and using cloud storage solutions, your business will be in the best possible position to succeed.

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