Become An Event Pro: Creative Event Promotion Ideas to Increase Attendance

even marketing boost attendance

Organizing an event is something that can both be a lot of fun and a lot of stress. You get to do fun things like book entertainment, plan the event and seek out the right music. However, for each fun thing about event planning, there is something that can lead to a lot of stress. 

At the top of that list of stressors is likely selling tickets. The goal of every event is to sell out tickets, but that is often easier said than done. In order to sell the most tickets possible, you have to market and promote the event correctly. With that in mind, this article is going to look at a few creative event promotion ideas to help you increase the attendance at your next event. 

Vocalize The Benefits Of Attending 

When people attend an event, they are often doing so to get something out of it. This could be anything from meeting new networking clients to learning more about a particular industry. As a result, it is important to communicate with potential attendees the benefits they will get from the event. 

Attendees want to ensure they get value from the event, so you should make it blatantly obvious what they will get out of attending. You should tell them what they will learn, who they will meet and anything else that comes to mind. Stats, benefits and other information should be made readily available to let people know the benefits of attending. 

Create And Share Visual Content

One of the best ways to attract visitors and get your content shared is to use visuals when possible. However, instead of just sharing photos, why not mix information and entertainment with infographics? Infographics are incredibly sharable and can provide value to interested parties not only telling them about the event, but doing so in an entertaining manner. 

However, it is possible to take this visual content to the next level. On top of creating and sharing infographics, you could also create a YouTube channel for your events. This channel could feature sneak peeks, how to make the most of events and introduce speakers and sponsors. While written content is great, visual content is often shared more and thus can get your event in front of more eyes. 

Utilize Social Media

With around 2.5 billion people all over the world using social media, it is one of the best ways to reach out to the public. In any given city in the USA, there is a good chance a majority of adults are using social media in some regard. While Facebook is great for promoting events, using Twitter, Instagram and others are great too. You could make an account for your event, or simply use social media to blast out information relative to your event. 

In addition to sending information about and promoting your event on social media, social media can be a great way to get feedback on your event as well. You will be able to see who is talking about it, what they are saying and will be able to answer any questions people might have. 

Run A Ticket Giveaway + Coupons 

Any way you look at it, people love things that are free. As a result, if you do some sort of ticket giveaway, you are likely to get a pretty large response. Before the giveaway takes place, you should be sure to advertise it, create a hashtag and do anything else that can get people talking about the ticket giveaway. You can also give out fun coupons, for example, these Guitar Center coupons by Deal News, if you are doing a music album promotion. 

Next, come up with a set of rules about how the tickets will be given away. Maybe you will require people to follow or retweet your account, or maybe they will have to tag three friends in a specific post. All of this will help you get more information on potential leads based on who is liking, commenting and tagging. Sure, you will end up giving away a few tickets for free, but you will greatly increase the buzz around your event and business

Create A Website For The Event 

Many organizations will simply have a landing page or other page on their website dedicated to the event. While this is good thing, having an entire website for the event is even better. This gives those interested in attending a place where they can learn about the event, who is speaking at it, what will take place and a variety of other things. It's a smart investment to take the extra time to make an entire website for your event. 

The site should include things like the date and address for the event, an agenda, an FAQ webpage and any information about past events. In addition to the website having information on the event, you should also make it easy for people to purchase tickets right from the webpage. People have very busy lives, and don’t want to spend a long time navigating through numerous different sites to buy tickets to your event. 

In conclusion, hopefully this blog post was able to help you come up with great ideas to promote your next event. Now go out and promote like a professional!


I hope you enjoyed this blog post about how to become an event professional and create event promotion ideas to boost attendance.

Interested in more articles about even marketing and promotions?

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